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Nike’s campaign ‘Winter’s Angry’ includes a dedicated microsite featuring three mini-games where users can test out their reflexes to win prizes. The interactive games are cinematic and showcase some of Nike’s winter clothing range that repel wind, rain and snow.
In the mini-games, a professional athlete is seen exercising in less than ideal weather conditions and the player has to quickly go through a series of ‘finger drills’ to rack up points. Overall high scores from 9-15 December will be eligible for the grand prize which includes a trip for two to meet a world-class Nike athlete.
The interactive games were created by ad agency W+K and also B-Reel Films. The athletes featured in the games were world champion wideout Greg Jennings, U.S. women’s soccer player Alex Morgan and Olympic gold medalist sprinter Allyson Felix.