tag:blogger.com,1999:blog-46413679229316208232024-03-14T05:22:15.877+08:00PumaPulseCurated By ZenithOptimedia, The ROI Agency.ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.comBlogger131125tag:blogger.com,1999:blog-4641367922931620823.post-52348116186479910522013-02-19T11:29:00.000+08:002013-02-19T11:29:43.012+08:00KLM: The Must See Social Map<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;"><b><br /></b></span></span></span></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #3d85c6; font-size: x-small;"><b><u>Zenith Comment:</u> </b>Very cool and interactive idea from KLM. I think more brands will move away from having apps on Facebook and instead bring them back into campaign sites / brand sites - websites allow brands to do more in terms of interactions and also the page is fully branded rather than sharing with other advertisers and Facebook.</span></span></span></span><br />
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Here’s the latest global social media campaign from KLM, and knowing the success of their past, this one has big things to live up to, and at first glance, it delivers in spades… A socially powered ‘Must See Map’ that aggregates everywhere your friends have been in a certain location, along with comments, tips and recommendations from your network.</div>
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So what’s new right? Well, not only can you choose your own map area, KLM will send you a high-quality print of the map, including all the social data, so you can get a little old school next time you travel. Slight shame it takes 3 weeks to be delivered, but then again, it’s free! Cool.</div>
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<span style="font-size: xx-small;">Source: http://www.digitalbuzzblog.com/klm-the-must-see-social-map/</span></div>
ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-38266318522638578512013-01-18T16:22:00.002+08:002013-01-18T16:22:25.070+08:00StileEye serves up fashion suggestions based on photos you take<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
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We’ve <a href="http://thenextweb.com/insider/2012/05/19/crazy-about-custom-5-fashion-startups-made-for-you/" style="color: #b83015; text-decoration: initial;" target="_blank">covered a number of fashion-based startups</a> before, including Russia-based Looksima, which <a href="http://thenextweb.com/insider/2012/12/18/lamodas-founders-secure-484k-for-their-new-fashion-startup-looksima/" style="color: #b83015; text-decoration: initial;" target="_blank">recently landed 15 million rubles ($484,000)</a> in funding from Vesna Investment.</div>
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Now, another fledgling startup going by the name of <a href="http://stileeye.com/" style="color: #b83015; text-decoration: initial;" target="_blank">StileEye</a> is officially launching its so-called ‘visual engine for fashion’, after a few months in quiet, public beta.</div>
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Indeed, StileEye launched its <a href="https://itunes.apple.com/us/app/stileeye/id566076030?mt=8" style="color: #b83015; text-decoration: initial;" target="_blank">iOS app</a> way back in October last year, followed by its <a href="http://stileeye.com/" style="color: #b83015; text-decoration: initial;" target="_blank">website</a> a few weeks later, and then <a href="https://play.google.com/store/apps/details?id=com.haileo.stileeye" style="color: #b83015; text-decoration: initial;" target="_blank">Android</a> in early November. “We made the apps available publicly for frictionless beta testing with friends and engagement groups,” explains <a href="https://twitter.com/sudhir_k_s" style="color: #b83015; text-decoration: initial;" target="_blank">Sudhir Kumar Singh</a>, co-founder, and VP of Technology at StileEye.</div>
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“We didn’t do any PR or drive any attention to the apps,” he explains. “We made the app available so we could invite select individuals to play with it and provide feedback. That helped us in doing a few iterations of front-end and back-end during this testing time, and we are now ready to announce it to everyone.”</div>
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StileEye, in a nutshell, allows users to take photos of images from magazines, fashion shows, or everyday life. It then returns dresses and handbags that match the image they snapped, based on color, pattern and so on.</div>
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<a href="http://thenextweb.com/?attachment_id=548722" rel="attachment wp-att-548722" style="color: #b83015; text-decoration: initial;"><img alt="Screenshot 11 520x428 StileEye serves up fashion suggestions based on photos you take" class="aligncenter size-large wp-image-548722" height="428" src="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2013/01/Screenshot_11-520x428.jpg" style="-webkit-user-select: none; border: 0px; display: block; height: auto; margin: 1.25em auto; max-width: 100%; padding: 1.25em 0px;" title="Screenshot 11 520x428 photo" width="520" /></a>As you may have guessed by now, this is currently aimed squarely at the female fraternity, and the next iteration will also include tops, skirts, and shoes. But men won’t have to wait long, and the scope of the apps should be extended to guys in six months or so.</div>
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The company’s two founders believe that StileEye is a “tipping point experience”, one that no other fashion app or website offers.</div>
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A typical use-case could be this. Say you’re walking down a main shopping thoroughfare, or perusing the pages of Vogue, and you spy an item you like. You snap it with your phone and funnel it into StileEye, where you’ll gain access to similar-looking items from retailers around the world. Or you could see something you like online, and by uploading the image, you can match it with other trendsetting outfits from celebrities, or even your social networks.</div>
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<a href="http://thenextweb.com/?attachment_id=548749" rel="attachment wp-att-548749" style="color: #b83015; text-decoration: initial;"><img alt="Screenshot 2 520x427 StileEye serves up fashion suggestions based on photos you take" class="aligncenter size-large wp-image-548749" height="427" src="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2013/01/Screenshot_2-520x427.jpg" style="-webkit-user-select: none; border: 0px; display: block; height: auto; margin: 1.25em auto; max-width: 100%; padding: 1.25em 0px;" title="Screenshot 2 520x427 photo" width="520" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">“The fashion industry presents an interesting challenge – how to make computers see fashion on the Web exactly as consumers see it online and in everyday life?” says Singh.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">“To do this, one has to isolate and identify clothing and accessories within visually complex images like personal photos and magazine spreads,” he continues. “Traditional fashion apps rely on text descriptions and other forms of human intervention, which limits their scope. But we wanted to understand millions of fashion items on the Web. This required a powerful and fundamentally different set of computer vision algorithms.”</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">StileEye’s other co-founder, Vwani Roychowdhury, says that StileEye’s technology is built on a “new kind of science that demonstrates how we can learn visually from web-scale data.”</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">“We’re bringing a new level of ease to the consumer’s experience of visually discovering and evaluating fashion online,” he says. “Paralleling the revolution ushered in by the text-based search engines, StileEye has the potential to bring the industry to a tipping point.”</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The company has good backing too. Microsoft India’s R&D is the startup’s main investor, and <a href="http://en.wikipedia.org/wiki/Srini_Koppolu" style="color: #b83015; text-decoration: initial;" target="_blank">Srini Koppolu</a>, Corporate VP and Managing Director of Microsoft India R&D, reckons the app visually connects the world of fashion, encapsulating trendsetters, consumers and merchants. “StileEye’s continuous, automated, self-learning engine can understand and match an unprecedented combination of styles, shapes, colors and patterns, marking a generational shift in the online shopping and social media experience,” he says.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The apps are available to download for free now. Meanwhile, check out the official two minute StileEye tutorial for yourself below.</span></div>
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ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-48417659686302999182012-12-03T13:34:00.001+08:002013-01-15T11:44:40.509+08:00Retail Mannequins Spy on You While You Shop<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span><br />
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<span style="color: #474747; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 21px;">The next time you shop, take a close look at the mannequins in the store. They may be taking a close look at you, too.</span><br />
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A handful of retailers are employing $5,000 bionic mannequins from Italy’s Almax called EyeSee, that have a camera installed with facial recognition software in its eye socket. The technology allows it to log the gender, age and race of passers-by, according to <a href="http://www.bloomberg.com/news/2012-11-19/bionic-mannequins-spy-on-shoppers-to-boost-luxury-sales.html" style="color: #1e598e; text-decoration: initial; vertical-align: baseline;" target="_blank">Bloomberg</a>. Uché Okonkwo, executive director of consultant Luxe Corp., told Bloomberg that the mannequins “could really enhance the shopping experience, the product assortment, and help brands better understand their customers.”</div>
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Sure, you could do the same with in-store security cameras, but Almax argues the dummies provide an eye-level view and draws more interaction from customers. Using EyeSee showed one unnamed retailer that kids made up more than half of its afternoon traffic. Acting on that data, the company introduced a kids’ clothing line. Another Almax customer introduced a Chinese-speaking staff by the entrance after the EyeSee dummies showed that one-third of its patrons after 4 p.m. were Asian, according to Almax.</div>
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However, adoption for the dummies is stil low: Max Catanese, CEO of Almax, told Bloomberg that five companies are using “a few dozen” of the mannequins though they have more on order. However, at least one U.S. retailer, Nordstrom, told the news service that using facial recognition software in stores crosses privacy boundaries with customers.</div>
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<i style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Image courtesy of <a href="http://www.istockphoto.com/mashableoffer.php" style="color: #1e598e; text-decoration: initial; vertical-align: baseline;" target="_blank">iStockphoto</a>, <a href="http://www.istockphoto.com/user_view.php?id=3629359" style="color: #1e598e; text-decoration: initial; vertical-align: baseline;" target="_blank">mediaphotos</a></i></div>
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Source: http://mashable.com/2012/11/20/benettons-mannequins-spy-on-you-while-you-shop/</div>
ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-76118953509999496352012-11-26T10:47:00.004+08:002012-11-26T10:47:31.001+08:00Social Media Revolution Video v4 2012<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><b>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #3d85c6;"><b>These videos are a great little snapshot of whats going on in Social Media</b></span></span></span></span><br />
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Well, here we go again! The super world famous Socialnomics “<a href="http://www.digitalbuzzblog.com/socialnomics-social-media-revolution-video-version-3-for-2011/" style="border: 0px; color: #f2990d; margin: 0px; padding: 0px; text-decoration: initial;" target="_blank">Social Media Revolution</a>” video #4 is here and has been updated with all the latest 2012 stats. Created by the social guru, Erik Qualman from Socialnomics, the video is an animated infographic telling the story of how social is taking over the world through an array current statistics…</div>
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<span style="font-size: xx-small;">Source: http://www.digitalbuzzblog.com/social-media-revolution-video-v4-2012</span></div>
ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-7717450381252759072012-11-23T14:42:00.002+08:002012-11-23T14:42:32.493+08:00Metro: Dumb ways to die<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif;">Trains are dangerous things. And if you’re not careful around them, you could end up dying in the dumbest way possible.</span></span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />That’s the message behind a new ad campaign for Melbourne, Australia’s Metro Trains. They’ve tapped a local artist to record a catchy little tune and set it too the cutest little death animations you’ll ever see. The result is “Dumb Way to Die.” Check out the video and be prepared, it will get stuck in your head.<br /><span id="more-16584" style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span><br /><a href="http://dumbwaystodie.com/" style="background-color: transparent; border: 0px; color: #ff66cc; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" target="_blank">The site is here</a></span></span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif;">Agency is <a href="http://www.mccann.com.au/" style="background-color: transparent; border: 0px; color: #ff66cc; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" target="_blank">http://www.mccann.com.au/</a></span></span></span></div>
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<iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube.com/embed/IJNR2EpS0jw?fs=1&feature=oembed" style="background-color: transparent; border-width: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" width="640"></iframe></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;">Also a tumblr site – <a href="http://dumbwaystodie.tumblr.com/" style="background-color: transparent; border: 0px; color: #ff66cc; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" target="_blank">http://dumbwaystodie.tumblr.com/</a></span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><a href="http://dumbwaystodie.com/" style="background-color: transparent; border: 0px; color: #ff66cc; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><img alt="" class="alignleft size-large wp-image-16587" height="366" src="http://www.adverblog.com/wp-content/uploads/2012/11/Screen-Shot-2012-11-17-at-2.25.17-PM-640x366.png" style="background-color: transparent; border: 0px; float: left; margin: 0px 10px 10px 0px; outline: 0px; padding: 0px; vertical-align: baseline;" title="Screen Shot 2012-11-17 at 2.25.17 PM" width="640" /></a></span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;">Source: http://www.adverblog.com/2012/11/17/metro-dumb-ways-to-die/</span></span></div>
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ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-56290673452833100852012-11-23T14:40:00.003+08:002012-11-23T14:40:50.510+08:00Old Spice: Save the World Advergame<span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif;">Perhaps the most ridiculous yet fantastic and halarious piece of 8-bit advergame madness I’ve seen this year, is this piece from Old Spice called ‘Dikembe Mutombo’s 4 1/2 Weeks to Save the World’ game which starts on YouTube and is <a href="http://www.oldspicesavestheworld.com/" style="border: 0px; color: #f2990d; margin: 0px; padding: 0px; text-decoration: initial;" target="_blank">played out on a microsite here</a>. Weirdly, the entire thing is tied into a live streaming countdown of a machine carving out an ancient Mayan ring!</span></span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif;">Source: http://www.digitalbuzzblog.com/old-spice-dikembe-mutombos-save-the-world-advergame</span></span></span></div>
ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-52295254813658962482012-11-05T11:02:00.002+08:002012-11-05T11:02:20.625+08:00Nike+ Xbox Kinect Training Game<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
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Here is it. The highly anticipated new Nike+ game for Xbox that is powered by the Kinect, allowing you to train at home as part of the game, earn fuel points and track your performance as part of the Nike+ platform with the Kinect measuring your every move.</div>
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The game provides an initial test to judge your fitness levels and then builds a custom program designed by their pro-coaches to get you fit.</div>
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<span style="font-size: xx-small;">Source: <a href="http://www.digitalbuzzblog.com/nike-xbox-kinect-training-game/" style="background-color: transparent;">http://www.digitalbuzzblog.com/nike-xbox-kinect-training-game/</a></span></div>
ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-72170824330295466312012-11-02T11:16:00.001+08:002012-11-02T11:16:23.578+08:00Adidas: Interactive Window Shopping<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
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<span style="font-family: Arial, Helvetica, sans-serif;">There have been some pretty cool window shopping examples over the last year, but this easily takes the cake, with a completely interactive in-window experience that lets customers flick through clothing racks, individual garments and play with a model (getting them to try on every item) to see exactly how the clothes look, no matter the position/stance of the model…</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Perhaps the best feature, is being able to connect your phone to the installation and drag everything play with into a shopping bag that transfers the items to your phone with no app required!</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Source: <a href="http://www.digitalbuzzblog.com/adidas-interactive-window-shopping" style="background-color: transparent;">http://www.digitalbuzzblog.com/adidas-interactive-window-shopping</a></span></div>
ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-85215223478569965872012-10-30T12:47:00.003+08:002012-10-30T12:47:41.087+08:00The Nestlé - 'We Will Find You' competition = Pure Genius <span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span style="color: #3d85c6;"><b>Fantastic innovative idea!</b></span></span></span></div>
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Nestlé have created an utterly brilliant competition entitled ’We Will Find You’. They’ve placed GPS chips in KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk chocolate bars that once activated will reveal the winners location.</div>
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To add to the razzmatazz once the chip is activated a team will board a helicopter and track the winner down within 24 hours. Once located the team will hand over a briefcase containing £10,000 in cash!!!</div>
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<span style="font-size: xx-small;">Source: <a href="http://digitaldoughnut.com/blogs/blogs/-the-nestle---we-will-find-you-competition--pure-genius">http://digitaldoughnut.com/blogs/blogs/-the-nestle---we-will-find-you-competition--pure-genius</a></span></div>
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ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-37537477383917893112012-10-11T11:11:00.000+08:002012-10-11T11:11:07.564+08:00Gifts are about to completely transform Facebook<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span>
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<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="background-color: white;"><span style="color: #3d85c6;"><b>Zenith Comment: </b> This is just start of Fcommerce. I think once they introduce the Want button they'll have a lot of brands wanting to link into the "FB shop" to allow users to buy products direct through FB for themselves or their friends and family.</span></span></span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Facebook has announced something more important than you may realize: <a href="https://www.facebook.com/about/gifts" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; color: #0982df; text-decoration: none;">Facebook Gifts</a>, and it’s happening just <a href="http://thenextweb.com/facebook/2012/09/21/good-karma-facebook-launch-social-gifting-app-us-matter-weeks/" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; color: #0982df; text-decoration: none;">as we predicted</a>.</span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Facebook’s <a href="http://www.businessweek.com/articles/2012-05-23/what-facebook-will-get-out-of-gift-giving-app-karma" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; color: #0982df; text-decoration: none;">$80 million+</a> post-IPO <a href="http://thenextweb.com/facebook/2012/05/18/facebook-makes-its-first-post-ipo-acquisition-announcement-with-social-gifting-app-karma/" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; color: #0982df; text-decoration: none;">acquisition of Karma</a> was enough to raise questions as to what would happen next, considering that Facebook <a href="http://gigaom.com/2012/05/18/facebook-buys-karma-app/" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; color: #0982df; text-decoration: none;">made it clear</a> that this was not merely a talent acquisition. Now, the future of Facebook may change.</span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Long-term users will remember that Facebook has <a href="https://blog.facebook.com/blog.php?post=2234372130" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; color: #0982df; text-decoration: none;">tried to launch</a> gifts in the past, but only with essentially worthless, digital goods. Today’s move is an entirely different animal, however, as the company is stepping foot into new territory by way of its Karma acquisition, with hundreds of physical goods already for sale. Facebook is now taking advantage of the <a href="http://www.usatoday.com/money/business/story/2012/09/24/facebook-commerce-a-hit-for-small-retailers/57838070/1" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; color: #0982df; text-decoration: none;">growing popularity</a> of social commerce trends (which it essentially caused), with a centralized gifting platform that lets the social giant gather countless addresses, credit card details and relationship data, all while further roping in 3rd party brands and skimming a little off the top.</span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><img alt=" Gifts are about to completely transform Facebook" class="alignright size-full wp-image-472443" height="348" src="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/09/detail1.jpeg" style="border: 0px; display: inline; float: right; margin: 0px 0px 2px 7px; max-width: 515px;" title=" photo" width="200" />As Facebook explains, its gifts are intended as a new way for “millions of people” to celebrate moments together. Users can now send gifts from birthday reminders, or from their friend’s timeline. Gifts can be public or private. Facebook even makes the process relatively frictionless, allowing you to pay right away or alterately add your card details later. Then, whomever receives the gift simply unwraps it digitally, enters in their address and finds it on their doorstep days later. Aunts, uncles and grandparents are about to have a field day, and kids will finally understand why it’s not such a bad idea to have their relatives on the social network.</span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Facebook will likely target which gifts it recommends as time goes on. For example, pricer, high-end products could be targeted towards users with (what look to be) higher paying jobs, while current college students could be targeted for more novel gifts like Dave Matthews Band tickets or beer posters. Of course, this could all feed into Facebook’s advertising network too, where as long as the gifting inventory eventually expands, users will be able to purchase whatever’s advertised without<strong style="color: black;">ever</strong> leaving Facebook. That’s where the obvious Facebook VS Amazon comparison comes into play.</span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><img alt="detail2 Gifts are about to completely transform Facebook" class="aligncenter size-full wp-image-472458" height="358" src="http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/09/detail2.png" style="border: 0px; display: block; margin-left: auto; margin-right: auto; max-width: 515px;" title="detail2 photo" width="520" />If this gifting practice becomes a standard activity for users, you can bet that Facebook’s entire monetization strategy will adapt — as <a href="http://thenextweb.com/apps/2012/02/28/karma-an-app-for-instant-gift-giving-from-your-mobile-or-desktop/" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; color: #0982df; text-decoration: none;">we’ve said</a>, there’s a $100 billion market in the US for pre-paid gift cards alone. The best part, however, is that this doesn’t even need to become common for the company to do extremely well. If every Facebook user receives just one gift for their birthday over the next year, Facebook will have sold 955 million gifts. Selling just a miniscule portion of that number could even be considered a success.</span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Now, we’re left wondering what will happen to the likes of <a href="https://www.wrapp.com/" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; color: #0982df; text-decoration: none;">Wrapp</a>, <a href="https://wantful.com/" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; color: #0982df; text-decoration: none;">Wantful</a>, <a href="http://www.dropgifts.com/" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; color: #0982df; text-decoration: none;">DropGifts</a> and <a href="http://give.it/" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; color: #0982df; text-decoration: none;">Give.it</a>. It’s clear that Facebook is on track to taking up Apple’s old habits; letting creators innovate onto its platform, only to replicate those same features natively. Considering how deep Facebook Gifts will be integrated, this is pretty much a <a href="http://en.wikipedia.org/wiki/Black_Spot_(Treasure_Island)" style="border-bottom-color: rgb(221, 221, 221); border-bottom-style: solid; border-bottom-width: 1px; color: #0982df; text-decoration: none;">black spot</a> for everyone else in the social gifting space.</span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">How aggressively Facebook plans to pursue today’s launch has yet to be shown, but there’s no doubt that the potential is absolutely massive. Users, hide your credit cards. Investors, get those mouths watering. This is a big deal.</span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: xx-small; line-height: 1.8em;">Source: </span><a href="http://thenextweb.com/socialmedia/2012/09/28/facebook-gifts-the-future-entire-platform-change" style="background-color: transparent; font-size: x-small; line-height: 1.8em;">http://thenextweb.com/socialmedia/2012/09/28/facebook-gifts-the-future-entire-platform-change</a></span></span></div>
ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-22918118557119807482012-10-10T16:29:00.001+08:002012-10-10T16:29:10.487+08:00Nike: Live ‘Frozen’ Moment Art Installation<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
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<span style="background-color: white; color: #555555; font-family: Arial, Helvetica, Tahoma, Verdana, sans-serif; line-height: 20px;">Very cool piece of ambient work. ‘Live’ frozen moment from Nike’s ‘Jordan’ range of products for the new CP3.IV shoe, telling the story of how the new CP3 literally cuts through LA. Create by the guys at </span><a href="http://www.wk.com/" style="background-color: white; border: 0px; color: #f2990d; font-family: Arial, Helvetica, Tahoma, Verdana, sans-serif; line-height: 20px; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">Wieden + Kennedy</a><span style="background-color: white; color: #555555; font-family: Arial, Helvetica, Tahoma, Verdana, sans-serif; line-height: 20px;">, the ambient ‘frozen’ art installation is ‘real’, in that it uses an entire chain of Chris Paul body doubles along Venice Beach.</span><br />
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<span style="background-color: white; color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: xx-small; line-height: 20px;">Source: </span><a href="http://www.digitalbuzzblog.com/nike-air-jordan-cp3-live-frozen-moment-art-installation" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">http://www.digitalbuzzblog.com/nike-air-jordan-cp3-live-frozen-moment-art-installation</a></div>
ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-44536202504703745462012-10-08T18:02:00.000+08:002012-10-08T18:02:01.798+08:00Passbook: A Smart Move for Brands and Apple<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
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<span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; line-height: 22px;">It was pretty surprising to hear the iPhone 5 doesn’t offer NFC or a payment solution to compete with Google Wallet. But after some consideration, I think it might be a very smart play by Apple, which does have a history of doing smart things.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Today I want to work through why Passbook, as a voucher/coupon platform, is the right play for Apple right now, and why brands should be looking to leverage it and others in this space.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Why? Because we need brands to invest in this technology to make it available, and to justify investment, brands need to be able to increase revenue. Coupons/vouchers can drive in-store (online and offline) transactions quickly and measurably. Because price is one of the last influencers in completing a purchase, discounts, savings, special offers, and limited-time only deals help us finalize our decision and act. Price is much more influential in our decision than which payment service we use, whether it be credit card, PayPal, Google, or cash.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">And of course, there are lots of important steps a brand must take in the lead up to a purchase decision, but this is one very valuable step in influencing customer behavior.</span></div>
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<strong style="border: 0px; margin: 0px; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">First let’s look at the path to purchase.</span></strong></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">There are many ways of categorizing a consumer’s journey but they all tell the same story. For today, I’ll use awareness, consideration, shortlisting, intention, purchase, and post. Customers broadly move through this process in some order using a range of channels to get to the end purchase.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Disclaimer: Steps in the purchase process vary dramatically by category. If you’re buying a car they are all fundamental, if you’re buying milk, the process is very different.</span></div>
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<a href="http://www.clickz.asia/wp-content/uploads/2012/09/Customer-path-to-purchase.png" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;"><span style="font-family: Arial, Helvetica, sans-serif;"><img alt="" class="alignnone size-medium wp-image-8613" height="197" src="http://www.clickz.asia/wp-content/uploads/2012/09/Customer-path-to-purchase-300x197.png" style="background-color: #f8f8f4; background-position: initial initial; background-repeat: initial initial; border: 1px solid rgb(230, 230, 230); margin: 0px; padding: 2px;" title="Customer path to purchase" width="300" /></span></a></div>
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<em style="border: 0px; margin: 0px; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">(Here’s a different path to purchase model created by<a href="http://www.nielsen.com/us/en/practices/retail-shopper-marketing.html" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;" target="_blank"> Nielsen</a>)</span></em></div>
<ul style="background-color: white; border: 0px; color: #333333; line-height: 18px; margin: 0px 0px 15px; padding: 0px;">
<li style="border: 0px; list-style: disc !important; margin: 0px 0px 0px 15px; padding: 3px 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Awareness: The goal is to be on our customers’ consideration list. There is a plethora of ways a brand can do this, and Apple already owns the mobile, which is a great way for brands to drive awareness.</span></li>
<li style="border: 0px; list-style: disc !important; margin: 0px 0px 0px 15px; padding: 3px 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Consideration: The goal is to be on our customers’ long list, as per above. Apple is already helping brands influence this step.</span></li>
<li style="border: 0px; list-style: disc !important; margin: 0px 0px 0px 15px; padding: 3px 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Shortlisting: Our goal here is to be one of a couple of brands someone is looking to purchase. They’re using sources like Google search, reviews, ratings, friends’ recommendations, and maybe price, to help them shortlist. Again, Apple is dominant in this space, allowing users to browse the web, talk to friends, and use apps to narrow down their search to a final two or three.</span></li>
<li style="border: 0px; list-style: disc !important; margin: 0px 0px 0px 15px; padding: 3px 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Intention: At this point, our goal is to be the brand/product our customer wants to buy. While there are lots of influences at this point, price is a big one. There are few great ways for brands to offer deals; Facebook is trying, Google provides coupons in search, daily deals kind of help. In short, this is an average experience; one that Apple has a good chance of capturing because it’s a dominant mobile player. If it does it well, it’ll help brands drive intention and very likely purchase.</span></li>
<li style="border: 0px; list-style: disc !important; margin: 0px 0px 0px 15px; padding: 3px 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Purchase: At this point, it’s very functional, and not necessarily rational. A customer simply wants to pay with ease, and at a low cost, so they can get on with using their product. There are so many ways to make the purchase – cash, credit card, digital wallets, <a href="https://squareup.com/" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">Square</a>, store card, PayPal. Also it’s a space that’s very heavily invested in and the banks won’t be giving up control easily. So in short it’s a high risk space for Apple, and low value for brands.</span></li>
</ul>
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong style="border: 0px; margin: 0px; padding: 0px;">Now let’s look at discounts, coupons, and vouchers</strong> - every country has a different label for it.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Everyone’s trying but nobody’s nailed deals yet. Here are a few:</span></div>
<ul style="background-color: white; border: 0px; color: #333333; line-height: 18px; margin: 0px 0px 15px; padding: 0px;">
<li style="border: 0px; list-style: disc !important; margin: 0px 0px 0px 15px; padding: 3px 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Google has been rolling out deals for search, but hasn’t changed the world.</span></li>
<li style="border: 0px; list-style: disc !important; margin: 0px 0px 0px 15px; padding: 3px 0px;"><span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://www.facebook.com/blog/blog.php?post=446183422130" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">Facebook is trying</a> but <a href="http://from.simontsmall.com/index.php/2012/09/22/facebook-deals-sad/" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">poor user experience</a> among other things are slowing its take-up.</span></li>
<li style="border: 0px; list-style: disc !important; margin: 0px 0px 0px 15px; padding: 3px 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Group buying: The industry has yet to figure out whether this category is <a href="http://www.powerretail.com.au/pureplay/group-buying-boom-or-backfire/" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">boom or bust material</a>.</span></li>
<li style="border: 0px; list-style: disc !important; margin: 0px 0px 0px 15px; padding: 3px 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Brand controlled CRM: This works well for brands who invest heavily. Passbook actually supports and helps this.</span></li>
</ul>
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<span style="font-family: Arial, Helvetica, sans-serif;">So, the space is open for someone to get it right. Enter Passbook and Apple.</span></div>
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<strong style="border: 0px; margin: 0px; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">First signs look promising, but it all relies on good user experience.</span></strong></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">A range of brands have jumped on board and initial results aren’t earth shattering, but do show some promise. <a href="http://mashable.com/2012/09/21/passbook-gap-target-discounts/" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">Sephora had 17,000 card holders take up its Passbook offer in 24 hours</a>, by promoting it in its iOS apps, CRM program, and on its website.</span></div>
<div style="background-color: white; border: 0px; color: #333333; line-height: 22px; padding: 0px 0px 10px;">
<span style="font-family: Arial, Helvetica, sans-serif;">While it doesn’t prove success, lots of big brands are jumping into Passbook (for different reasons).<a href="http://www.ausbt.com.au/virgin-australia-debuts-iphone-5-passbook-mobile-boarding-pass" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">Virgin in Australia</a>, <a href="http://www.computerworld.com/s/article/9231577/Starbucks_to_support_Passbook_in_iOS_6_by_end_of_September" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">Starbucks</a>, American Airlines, United, MLB, Live Nation, Walgreens, and Fandango in the U.S. are just a few getting on board.</span></div>
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<a href="http://www.clickz.asia/wp-content/uploads/2012/10/virginaussie.jpg" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;"><span style="font-family: Arial, Helvetica, sans-serif;"><img alt="" class="alignnone size-medium wp-image-8620" height="174" src="http://www.clickz.asia/wp-content/uploads/2012/10/virginaussie-300x174.jpg" style="background-color: #f8f8f4; background-position: initial initial; background-repeat: initial initial; border: 1px solid rgb(230, 230, 230); margin: 0px; padding: 2px;" title="virginaussie" width="300" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">From what I see, Target is setting the benchmark. It’s stayed on brand and integrated it into the customer experience properly, so watch this space.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">GAP in Japan has launched a “Passbook only” offer to redeem merchandise only promoted via social media (<a href="https://twitter.com/Gap_JP" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;">Twitter</a>, <a href="http://page.mixi.jp/view_page.pl?page_id=7201" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">mixi</a>, and <a href="http://gapjp.tumblr.com/post/31917209897/passbook" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">tumblr</a>) and the initial results are very positive.</span></div>
<div style="background-color: white; border: 0px; color: #333333; line-height: 22px; padding: 0px 0px 10px;">
<a href="http://www.clickz.asia/wp-content/uploads/2012/10/gapjapantumblr.jpg" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;"><span style="font-family: Arial, Helvetica, sans-serif;"><img alt="" class="alignnone size-medium wp-image-8621" height="241" src="http://www.clickz.asia/wp-content/uploads/2012/10/gapjapantumblr-300x241.jpg" style="background-color: #f8f8f4; background-position: initial initial; background-repeat: initial initial; border: 1px solid rgb(230, 230, 230); margin: 0px; padding: 2px;" title="gapjapantumblr" width="300" /></span></a></div>
<div style="background-color: white; border: 0px; color: #333333; line-height: 22px; padding: 0px 0px 10px;">
<span style="font-family: Arial, Helvetica, sans-serif;">We’ve already seen examples of terrible user experience, but check out this very average example from a cinema chain in the U.S.<a href="http://techcrunch.com/2012/09/19/ios-6-passbook-real-world-test-lets-all-go-to-a-movie-or-not/" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;"> reported by TechCrunch.</a></span></div>
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<strong style="border: 0px; margin: 0px; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">How do brands utilize Passbook as a voucher/coupon tool – the basic version?</span></strong></div>
<div style="background-color: white; border: 0px; color: #333333; line-height: 22px; padding: 0px 0px 10px;">
<span style="font-family: Arial, Helvetica, sans-serif;">Firstly, creating anything in Passbook is a programming/development task; there’s no simple system but there are already solutions emerging like <a href="http://passbookgenerator.com/" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;">http://passbookgenerator.com/</a> (watch this space). There’s plenty of documentation from <a href="https://developer.apple.com/passbook/" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">Apple in the developer center</a> and look at this <a href="https://developer.apple.com/videos/wwdc/2012/?id=301" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">developer’s introduction to Passbook</a>.</span></div>
<div style="background-color: white; border: 0px; color: #333333; line-height: 22px; padding: 0px 0px 10px;">
<span style="font-family: Arial, Helvetica, sans-serif;">More importantly, brands need to ensure the experience is seamless. It needs to integrate with your systems, ensure staff can easily and confidently work with the vouchers and customers, and it must deliver real value to the customer. My suggestion: trial it first.</span></div>
<div style="background-color: white; border: 0px; color: #333333; line-height: 22px; padding: 0px 0px 10px;">
<span style="font-family: Arial, Helvetica, sans-serif;">Once you’re ready to launch, it’s about promoting it clearly from iOS apps, websites, CRM programs, social media, print, TV, or any other channel you see fit.</span></div>
<div style="background-color: white; border: 0px; color: #333333; line-height: 22px; padding: 0px 0px 10px;">
<span style="font-family: Arial, Helvetica, sans-serif;">Remember to make it simple and easy to understand; this is a new space for consumers too.</span></div>
<div style="background-color: white; border: 0px; color: #333333; line-height: 22px; padding: 0px 0px 10px;">
<strong style="border: 0px; margin: 0px; padding: 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">In short, it’s a pretty smart play by Apple and brands should investigate because:</span></strong></div>
<ol start="1" style="background-color: white; border: 0px; color: #333333; line-height: 18px; margin: 0px 0px 15px; padding: 0px;">
<li style="border: 0px; list-style: decimal !important; margin: 0px 0px 0px 24px; padding: 3px 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">It’s a tool to drive purchases</span></li>
<li style="border: 0px; list-style: decimal !important; margin: 0px 0px 0px 24px; padding: 3px 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">No other platform has nailed discounts/coupons/deals</span></li>
<li style="border: 0px; list-style: decimal !important; margin: 0px 0px 0px 24px; padding: 3px 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Initial results are positive, but be wary</span></li>
<li style="border: 0px; list-style: decimal !important; margin: 0px 0px 0px 24px; padding: 3px 0px;"><span style="font-family: Arial, Helvetica, sans-serif;">Success is 100 percent dependent on good user experience</span></li>
</ol>
<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;"><span style="color: #333333;"><span style="line-height: 18px;">Source: </span></span><a href="http://www.clickz.asia/8611/passbook-a-smart-move-for-brands-and-apple">http://www.clickz.asia/8611/passbook-a-smart-move-for-brands-and-apple</a></span>ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-76797246722473680792012-09-17T14:21:00.000+08:002012-09-17T14:21:57.131+08:00Topshop: Real Time Catwalk Customisation<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><b>
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<iframe allowfullscreen="" frameborder="0" height="330" src="http://www.youtube.com/embed/RdyynpReQHc" style="border-width: 0px; margin: 0px; padding: 0px;" width="540"></iframe></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif;">If you’re a bit of a fashionista, <a href="http://www.facebook.com/Topshop" style="border: 0px; color: #f2990d; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">you might like this piece from Topshop</a>, who have created a live-streaming customisable catwalk experience for the Topshop Unique SS13 fashion show. It takes a live-stream of the show, and syncs it to the website that delivers a real-time customisable catwalk experience where users can instantly buy the look that is walking down the runway, flick through the various colour options for that same outfit, see the makeup of each of the models are wearing, share live photos of each model/outfit as they walk down the runway and even download the music playlist.</span></span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span style="font-size: xx-small;"><span style="font-family: Arial, Helvetica, sans-serif;">Source: </span><a href="http://www.digitalbuzzblog.com/topshop-real-time-catwalk-customisation/" style="background-color: transparent;">http://www.digitalbuzzblog.com/topshop-real-time-catwalk-customisation/</a></span></span></span></div>
ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-82070061883644318822012-09-12T10:05:00.001+08:002012-09-12T10:05:19.092+08:00Stop Working, Start Drinking<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><b>
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<span style="font-family: Arial, Helvetica, sans-serif;">Advertising for White Collars quiz: How do you get the attention of someone who works 80 hours per week and spends most of his/her time in front of a computer or in a meeting? Answer: you need to get the message right in front of their eyes, reaching them in their very own offices. You can try a banner or a viral video, but that doesn’t seem to work that well lately. If you’re short of idea, you might be inspired by Ultimat Vodka who tried the “window washer” option.<br /><span id="more-15713" style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span><br />The campaign message “Stop Working. Start Drinking.” isn’t exactly educational nor politically correct but, what the heck, this idea is brilliant!</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Source: <a href="http://www.adverblog.com/2012/09/11/stop-working-start-drinking/">http://www.adverblog.com/2012/09/11/stop-working-start-drinking/</a></span>ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-32423294590842642012012-09-11T16:27:00.000+08:002012-09-11T16:27:17.063+08:00World's First Real Time Facebook Cover Image<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white; font-family: Arial, Helvetica, sans-serif;">Zaraguza are claiming to have created the world’s first real time Facebook cover image, which updates at what looks like every minute or so, by posting a new image into a Facebook album which is sucked into the Cover image automatically, and is refreshed when new people hit the page or click the refresh button. Kinda cool, I suspect this will start trending.</span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: xx-small;">Source: <a href="http://www.digitalbuzzblog.com/worlds-first-real-time-facebook-cover-updates-updates/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+DigitalBuzzBlog+%28Digital+Buzz+Blog%29" style="background-color: transparent;">http://www.digitalbuzzblog.com/worlds-first-real-time-facebook-cover-updates-updates/</a></span></span></span></div>
ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-1305715912947695822012-09-07T18:19:00.001+08:002012-09-07T18:19:44.841+08:00Check-In with Your Face<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
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ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-23292372509589384342012-08-16T13:38:00.000+08:002012-08-16T13:38:17.329+08:00NFC is not just mobile payment - 6 other uses<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br />NFC or Near Field Communication is the big buzz word at the moment and everybody is talking about it. The truth is that the technology is nothing new and it has been around for a long time. Nokia had an NFC enabled phone in 2007, it was called the Nokia 6131.<br /><br />Google has made the term mainstream with their announcement of Google Wallet and most people think of NFC as a way to pay with their mobile device. But that is not all.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif; line-height: 1.4em;">So what else can you do with NFC apart from using it for payments? </span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 1.4em;">There are already plenty of examples out there. </span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 1.4em;">Below you can find 6 examples on how NFC can be used right now.</span><br />
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<strong><span style="font-family: Arial, Helvetica, sans-serif;">1. Use your NFC enabled phone as the key to your hotel room</span></strong><br />
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<a href="http://amnesiablog.files.wordpress.com/2012/08/image3.png" style="color: #b85b5a; text-decoration: none;"><span style="font-family: Arial, Helvetica, sans-serif;"><img alt="image" border="0" height="245" src="http://amnesiablog.files.wordpress.com/2012/08/image_thumb3.png?w=411&h=245" style="background-image: none; border: 0px; display: inline; margin: 0px 5px; padding: 0px;" title="image" width="411" /></span></a><br />
<span style="font-family: Arial, Helvetica, sans-serif;">For the recent Olympics in London a Holiday Inn Hotel gave their VIP customers a Samsung Galaxy S3 as part of their 40 VIP rooms. The guests were able to check in and out of the hotel, as well as change the AC, control the TV, and unlock their rooms with the phone.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Using NFC in your phone as a key to open doors has been used in the Enterprise world as well. The phones were used to enable physical access systems in buildings and track employee time-clock check-ins and attendance, access staff parking areas or cafeterias and pay for services.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">NFC tags could be placed inside meeting or conference rooms, and attendees could tap their compatible devices to silence them or to turn on Wi-Fi, for example.</span><br />
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<strong><span style="font-family: Arial, Helvetica, sans-serif;">2. Use it as your travel pass</span></strong><br />
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<span style="font-family: Arial, Helvetica, sans-serif; line-height: 1.4em;">NFC in your phone could replace the paper train or bus passes that we carry around with us. The principal would be very similar to the Oyster card in London, but it would be on your phone. You can easily recharge it when it runs low and you always have it with you.</span><br />
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<a href="http://amnesiablog.files.wordpress.com/2012/08/image4.png" style="color: #b85b5a; text-decoration: none;"><span style="font-family: Arial, Helvetica, sans-serif;"><img alt="image" border="0" height="224" src="http://amnesiablog.files.wordpress.com/2012/08/image_thumb4.png?w=426&h=224" style="background-image: none; border: 0px; display: inline; margin: 0px 5px; padding: 0px;" title="image" width="426" /></span></a><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The City of Nice has already started to roll out NFC based bus and train tickets as well as the possibility to get information on routes and time tables, simple by tapping an NFC tag</span><br />
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<strong><span style="font-family: Arial, Helvetica, sans-serif;">3. Use it as a way finder</span></strong><br />
<span style="font-family: Arial, Helvetica, sans-serif;">GPS is great, but it has one major drawback and that is that is doesn’t work indoors.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">NFC tags placed all around a shopping mall could simply be tapped and would open a map that accurately pinpoints where you are at the moment because it knows where the tag was tapped.</span><br />
<a href="http://amnesiablog.files.wordpress.com/2012/08/image5.png" style="color: #b85b5a; text-decoration: none;"><span style="font-family: Arial, Helvetica, sans-serif;"><img alt="image" border="0" height="361" src="http://amnesiablog.files.wordpress.com/2012/08/image_thumb5.png?w=428&h=361" style="background-image: none; border: 0px; display: inline; margin: 0px 5px; padding: 0px;" title="image" width="428" /></span></a><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The city of Sydney has placed NFC tags all around the Rocks to help guide tourists around one of its most popular landmark.</span><br />
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<strong><span style="font-family: Arial, Helvetica, sans-serif;">4. Use it to enhance your shopping experience</span></strong><br />
<span style="font-family: Arial, Helvetica, sans-serif;">NFC tags placed next to items in a shopping environment can give the customer more information, nutritional or general, it could let them like a product or add it to their virtual basket. It could give them specials or coupons for direct redemption in store etc.</span><br />
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<a href="http://amnesiablog.files.wordpress.com/2012/08/image6.png" style="color: #b85b5a; text-decoration: none;"><span style="font-family: Arial, Helvetica, sans-serif;"><img alt="image" border="0" height="201" src="http://amnesiablog.files.wordpress.com/2012/08/image_thumb6.png?w=431&h=201" style="background-image: none; border: 0px; display: inline; margin: 0px 5px; padding: 0px;" title="image" width="431" /></span></a><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">NFC mobile application could remember your previous purchases allowing you to make a purchase in the convenience of your home.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">There have been successful pilot programs being conducted in several countries such as France, Spain, UK, Australia and Korea. Major retailers have adopted NFC to improve sales conversion, up-selling, loyalty programs, couponing etc.</span><br />
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<strong><span style="font-family: Arial, Helvetica, sans-serif;">5. Easy device to device sharing</span></strong><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Remember setting up a Bluetooth connection between phones or trying to send a large video file via email?</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">NFC makes that a thing of the past and sharing files between NFC enabled devices is like a walk in the park now.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Check out Android Beam in action below.</span><br />
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<span class="embed-youtube" style="display: block; text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif;"><iframe class="youtube-player" frameborder="0" height="252" src="http://www.youtube.com/embed/HrBRhm-wKFc?version=3&rel=1&fs=1&showsearch=0&showinfo=1&iv_load_policy=1&hd=1&wmode=transparent" style="max-width: 100%;" type="text/html" width="448"></iframe></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Manufacturers like Samsung went ahead and optimized the technology even further and their S Beam is one of the main features of the new Samsung Galaxy SIII.</span><br />
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<strong><span style="font-family: Arial, Helvetica, sans-serif;">6. NFC and marketing</span></strong><br />
<span style="font-family: Arial, Helvetica, sans-serif;">When you ask why QR codes never really took off, the answer could be that you still had to have a separate app on your phone to read one of those. If the phones native camera would have been able to decode them I believe they would have been very popular.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">NFC in NFC enabled phones is native and comes out of the box and all you have to do is tap the tag and the information gets transferred.</span><br />
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<a href="http://amnesiablog.files.wordpress.com/2012/08/image7.png" style="color: #b85b5a; text-decoration: none;"><span style="font-family: Arial, Helvetica, sans-serif;"><img alt="image" border="0" height="343" src="http://amnesiablog.files.wordpress.com/2012/08/image_thumb7.png?w=435&h=343" style="background-image: none; border: 0px; display: inline; margin: 0px 5px; padding: 0px;" title="image" width="435" /></span></a><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Users with NFC phones can quickly wave their devices over NFC-enabled flyers, advertisements, billboards or movie posters to instantly collect additional information on products or service, collect awards, get brochures or movie trailers.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">NFC is evolving on a daily basis and we can see prototypes and pilot programs everywhere:</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">The <a href="http://www.usfca.edu/onecard/" style="color: #b85b5a; text-decoration: none;" target="_blank">University of San Francisco</a> is currently using an NFC-based system called One Card</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.nfcworld.com/2012/08/02/317115/alaska-airlines-prepares-for-nfc/" style="color: #b85b5a; text-decoration: none;">Alaska Airlines is experimenting with NFC</a> for boarding passes and security access.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Samsung is working on a system that will let concert goers access shows and events using <a href="http://www.pocket-lint.com/news/46181/samsung-using-ticketless-technology-for-music-events" style="color: #b85b5a; text-decoration: none;">NFC instead of traditional paper tickets</a>.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.nfcworld.com/2012/04/23/315235/bmw-uses-nfc-car-keys-to-open-hotel-room-doors/" style="color: #b85b5a; text-decoration: none;">BMW has built an NFC-enabled car key</a> that can not only unlock an automobile, but also eventually help you book and access hotels room while you’re traveling.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Source: <a href="http://amnesiablog.wordpress.com/2012/08/16/nfc-is-not-just-mobile-payment/#more-6517" style="line-height: 1.4em;">http://amnesiablog.wordpress.com/2012/08/16/nfc-is-not-just-mobile-payment/#more-6517</a></span></div>
ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-33580320853650989902012-08-14T17:06:00.000+08:002012-08-14T17:06:27.746+08:00Nike rolls out first mobile campaign in China via Tencent's WeChat<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace;"><b>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;"><b>After preparations since February, Nike is rolling out its first mobile campaign via WeChat, the Tencent technologies offering that is currently China's most popular social messaging app.</b></span></span></span></span><br />
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Calling it a 'sports brand subscription platform' with a 'Nike sports-on-the-go' concept, the brand will launch its official WeChat account, which is available on Android and Apple smartphones from 23 August onwards—in time for the <a href="http://v.youku.com/v_show/id_XNDM2NDA3NTUy.html" style="color: #045280; font-weight: bold;" target="_blank">Nike Festival Of Sport 2012</a> taking place in Shanghai until the 26th.</div>
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Before that, the QR code (above) is being utilised as a teaser ad for online display and outdoor advertising, such as on Baidu, taxis, posters, billboards, and on retail flyers, to draw attention to Nike's WeChat platform.</div>
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More than 100 million WeChat users will be able to opt-in to subscribe to Nike's account. Upon subscription, fans will be able to activate daily news feeds from Nike.</div>
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“WeChat is our ultimate platform to build up our CRM system,” said Vicky Huang, media manager of Nike Greater China. “We want to deepen the connection with consumers, from broadcasting to conversing, from 'one to many' to 'one to one'," she added.</div>
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“We chose the WeChat platform because mobile penetration for China's youths is extremely high, tipping over 50 per cent. In terms of usage habits, they practically depend on their mobiles for all forms of communication,” explained Stella Jamie Lui, digital partner of Team Nike at Mindshare.</div>
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RazorFish's Carolina Lam and Martin Li will be responsible for pushing daily content on the Nike WeChat brand subscription platform. Nike's mobile campaign will be launched in three phases. In the second phase, Tencent has allowed Nike's agencies on its open API (application programming interface) to integrate existing sports applications such as the Nike+ running app with WeChat.</div>
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Different from traditional text-based mobile communication tools such as QQ, SMS/MMS etc, WeChat supports voice chats (one to one and group) as well as sharing of photos and videos.</div>
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A Tencent spokesperson told <em>Campaign Asia-Pacific</em> that other multinational brands such as Pepsi and Starbucks have used WeChat for mobile campaigns before, but Nike is the first sports brand to do so in China.</div>
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<span style="font-size: xx-small; line-height: 20.78333282470703px;">Source: </span><a href="http://en.campaignchina.com/Article/311889,nike-rolls-out-first-mobile-campaign-in-china-via-tencents-wechat.aspx?" style="font-size: x-small; line-height: 20.78333282470703px;">http://en.campaignchina.com/Article/311889,nike-rolls-out-first-mobile-campaign-in-china-via-tencents-wechat.aspx?</a></div>
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ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-65144333536327826022012-08-06T11:14:00.002+08:002012-08-06T11:14:35.189+08:00Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
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Typically, using hashtags on Facebook is redundant. But for Nike Hong Kong, you can show off how sporty you are by posting on the social network sporting activities you’ve completed, earn points, and get rewarded.</div>
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Instead of a <a href="http://www.youtube.com/watch?v=WxfZkMm3wcg&feature=player_embedded" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">viral video</a> traveling around the world inspiring fans, Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approach leveraging Facebook’s social graph.</div>
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Targeting youngsters aged 15 to 25, they first need to visit Nike Hong Kong’s <a href="http://www.nike.com.hk/local/makeitcount/#home" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">campaign site</a> to register via their Facebook logins.</div>
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The system will analyze the user’s account to determine how sporty they are and award basic points.</div>
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To earn more points, participants have to complete a number of “missions,” ranging from sporting activities such as running, skateboarding, football to basketball as well as other outdoor activities like walking a pet, taking a picture of their sports gear, or attending a Latin dance class.</div>
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<a href="http://www.clickz.asia/wp-content/uploads/2012/07/Nike-Hong-Kong.jpg" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;"><img alt="" class="aligncenter size-medium wp-image-7669" height="226" src="http://www.clickz.asia/wp-content/uploads/2012/07/Nike-Hong-Kong-300x226.jpg" style="background-color: #f8f8f4; background-position: initial initial; background-repeat: initial initial; border: 1px solid rgb(230, 230, 230); clear: both; display: block; margin: 12px auto; padding: 2px;" title="Nike Hong Kong" width="300" /></a></div>
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After completing the missions, participants would need to share on Facebook either through a status update, photo upload, or location check-in using the #makeitcount hashtag to accumulate points.</div>
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The accumulated points will be used to redeem “rewards” for Nike products or join sporting events. For instance, with 7,000 points, a user can exchange for a gym sack but will need 22,000 points to attend Nike Women’s Marathon in San Francisco in October.</div>
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<a href="http://www.clickz.asia/wp-content/uploads/2012/07/makeitcountrewards1.jpg" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;"><img alt="" class="aligncenter size-medium wp-image-7675" height="227" src="http://www.clickz.asia/wp-content/uploads/2012/07/makeitcountrewards1-300x227.jpg" style="background-color: #f8f8f4; background-position: initial initial; background-repeat: initial initial; border: 1px solid rgb(230, 230, 230); clear: both; display: block; margin: 12px auto; padding: 2px;" title="makeitcountrewards" width="300" /></a></div>
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“It is the first loyalty program that leveraged on the organic function of social media,” said Jade Lau, brand communications manager for Nike Hong Kong.</div>
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She explained after users joined the campaign, they could tell their friends about the completed activities via the social platform and the system would automatically reward them with points that could be exchanged for rewards and special sporting events.</div>
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The campaign, supported by its digital agency Razorfish in Hong Kong, aims to educate users on the concept of “make it count” and get them to add the campaign hashtag on social media. The campaign will begin on Facebook initially, with plans to extend to China’s Weibo and photo sharing social network Instagram in the coming weeks.</div>
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Make It Count rolled out in March and has been gaining momentum since, with more than 20,000 users signed up and over 70,000 missions completed.</div>
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According to Nike, no traditional media was used in this campaign. Instead it is run mainly from its campaign site and Facebook, supported by major local media portals such as Yahoo, Sina, Apple Daily, On.cc, and vertical sites.</div>
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However, a recent mission under the football category is aligned with an outdoor event that featured a digital installation in Langham Place shopping mall. The mission merged with another campaign called My Time Is Now, which ran concurrently. Video here: <a href="http://www.youtube.com/watch?v=xNIky-Mb3m4" style="border: 0px; color: #0681b5; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">http://www.youtube.com/watch?v=xNIky-Mb3m4</a></div>
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Because Make It Count Hong Kong relies heavily on Facebook’s API, one of the key challenges was to integrate with the social platform seamlessly as many unexpected issues occurred such as errors during deployment that were outside of the agency’s control.</div>
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Razorfish’s advice if you plan to do a similar campaign of this scale leveraging Facebook or other social media platforms: sufficient testing time is critical.</div>
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Make It Count in Hong Kong will run till the end of this year.</div>
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<span style="font-size: xx-small;">Source: <a href="http://www.clickz.asia/7666/nike-rallies-hong-kong-youths-to-make-it-count-by-earning-points-off-facebook" style="background-color: transparent;">http://www.clickz.asia/7666/nike-rallies-hong-kong-youths-to-make-it-count-by-earning-points-off-facebook</a></span></div>ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-25467285320407839962012-07-31T18:15:00.000+08:002012-07-31T18:15:26.444+08:00Why using Olympic athletes in campaigns is risky<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
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<strong style="border: 0px; color: #333333; font-family: arial; line-height: 20px; margin: 0px; outline: 0px; padding: 0px;">A series of ads using successful and popular Olympic athletes shows the the risks of using a sporting star in your ads. The importance of great casting cannot be underestimated to make an idea work and writing an ad to meet the limitations and strengths of that individual is of paramount importance.</strong><span style="color: #333333; font-family: arial; line-height: 20px;"> </span></div>
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<span style="color: #333333; font-family: arial; font-size: 14px; line-height: 20px;">Dame Kelly Holmes, won two Gold medals at the Sydney Olympics for the UK and became a bit of a hero. She holds a soft spot in the heart of the UK population. </span><br />
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<span style="color: #333333; font-family: arial; font-size: 14px; line-height: 20px;">So using her to endorse the importance of eating breakfast (a social message to say everyone performs better if they eat breakfast), and then saying Kellogg's cereals are great must have seemed like a good idea. </span><br />
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<span style="color: #333333; font-family: arial; font-size: 14px; line-height: 20px;">I am sure she must have been a costly sign-up. But a great athlete is a great athlete. They are not automatically a great performer and actor. So, in my view and many others based on comments, is that her acting is cardboard and uncomfortable. It distracts from the message, as you focus on the acting. It is less compelling. </span><br />
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<span style="color: #333333; font-family: arial; font-size: 14px; line-height: 20px;">It just goes to show how important casting is to make an idea work and credible. Or, if you really want to use a great Olympian to endorse your product understand them and their acting constraints and write to their strengths and weaknesses. </span><br />
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<strong style="border: 0px; color: #333333; font-family: arial; font-size: 14px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px;">Dame Kelly Holmes: Skip breakfast and you may miss out on fuel for your brain</strong><span style="color: #333333; font-family: arial; font-size: 14px; line-height: 20px;"> </span><br />
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<span style="color: #333333; font-family: arial; font-size: 14px; line-height: 20px;">Take these more recent examples of using an Olympian athlete:</span><br />
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<strong style="border: 0px; color: #333333; font-family: arial; font-size: 14px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px;">Tom Daley: UK Olympian diver<br /><em style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px;">Nestle: Get set Go Free Activities using UK Diver Tom Daley </em></strong><br />
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<span style="color: #333333; font-family: arial; font-size: 14px; line-height: 20px;">Tom is cheeky and friendly. But this ad again distracts as they have him trying to perform a highly complex acting and interactive move. Something even experienced actors would struggle with. You focus on his actions, not the message.</span><br />
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<strong style="border: 0px; color: #333333; font-family: arial; font-size: 14px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px;">Adidas Tom Daley: Take the stage </strong><br />
<span style="color: #333333; font-family: arial; font-size: 14px; line-height: 20px;">However, Adidas (who probably understand sportsmen better and their strengths and weaknesses) created an ad for London 2012 which uses his life story, which is well known on how he lost his Dad and dedicates his sport to his memory, and focuses on the diving without acting and a voice over. It works so much better as the acting does not distract from any message. </span><br />
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<span style="color: #333333; font-family: arial; font-size: 14px; line-height: 20px;">Gillette also understood better how to use their Olympian: Sir Chris Hoy Sir Chris Hoy endorses Gillette. He is Scottish with an accent, and is a charming but fairly serious guy when you safe him in media. So they show him competing and using the product, and gave him a voice over to record. This gives more flexibility and opportunity to play to his strengths. You don't focus on his performance as an actor - but the message more. </span></div>
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<span style="font-size: xx-small;"><i>Source: </i><a href="http://www.imediaconnection.com/content/32358.asp" style="font-family: Georgia, serif; line-height: 21px;">http://www.imediaconnection.com/content/32358.asp</a></span></div>
<br />ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-62797539104220619152012-07-20T15:04:00.000+08:002012-07-20T15:04:30.474+08:00Nike Plans Real-Time Olympics Ads on Twitter<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
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<span style="font-family: Arial, Helvetica, sans-serif;">Nike is not an official sponsor of the 2012 Summer Olympics, but it is seeking to capitalize on the Games indirectly.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">When the Team USA men’s basketball team is playing, the Jordan brand will include spontaneous real-time comments about the game in its promoted tweets. These Twitter ads will also contain pre-planned brand content and links.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The Twitter effort, orchestrated by digital agency 140 Proof, is part of Jordan’s inspirational #riseabove marketing campaign. During the Olympic competition, the brand’s promoted tweets will be updated within seconds with timely comments that Nike first posts to its regular Twitter following.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The promoted tweets are aimed at a broad audience of sport enthusiasts far beyond Nike’s pool of Twitter followers. By tapping into real-time action, Jordan hopes to prompt non-followers caught up in Olympic fever to retweet and share its promoted tweets, thus amplifying the buzz around Jordan’s #riseabove campaign. “When people who are simultaneously watching sports and tweeting, see a promoted tweet about the real-time game or score, then it’s not an ad anymore, but an information tool,” says John Moonigian III, 140 Proof co-founder and CTO.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">As a lead-up to the live-action Olympics Twitter ads, on July 3 Jordan began a series of promoted tweets that tout the brand’s #riseabove short film series and introduce an Instagram crowdsourced #riseabove photo contest.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The Twitter ads appear on the Twitter feeds of people who follow basketball and Olympics-related accounts. “To identify our target, we focus on what accounts people follow on Twitter, rather than what they post,” says Moonigian. “That’s because a lot more people read content on Twitter than post content.” In addition to the Twitter site itself, the agency is placing the promoted tweets on the leading online and mobile apps that people use to access their Twitter feeds, such as TweetCaster and Echofon.</span></div>
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Campaign metrics include the number of retweets, replies, and sharing as well as the volume of positive sentiment. “Simple affirmations like ‘LOL’ are not counted as being as valuable as people adding photos or their own thoughts” to the brand-sponsored tweets, Moonigian says.</div>
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140 Proof has also targeted and delivered social ads tied to live sports events for ESPN and GM. ESPN ran timely social media ads during the Summer X games in June and GM’s Chevrolet ran social ads during the 2012 Super Bowl. The Chevy campaign resulted in more than 52 million social impressions and drove more than 120,000 downloads of the “Chevy Game Time” app, per the agency.</div>
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But does monitoring Twitter and other social media distract people from the actual televised game? Research says no. A recent study by Time Warner Research Council reports that interacting with social media on a second screen gets people more involved with TV programming than if they were watching it without social media. NBC Sports’ editorial teams are working with Facebook to produce social media segments that will be<a href="http://www.clickz.com/clickz/news/2190989/nbc-sports-brings-olympics-coverage-to-facebook" style="color: #1e598e; text-decoration: none; vertical-align: baseline;" target="_blank">broadcast</a> throughout the Olympic games on the NBC network.</div>
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When it comes to social advertising during live televised sports, Moonigian says Twitter has the edge over Facebook. Twitter is faster, shorter and more public. The best social ads have a brief timely message with a clear, simple request for a public answer or picture, which is what Twitter is good at, he says.</div>
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But the advertiser has to accept a certain amount of volatility. “When you plan Twitter ads tied to big sporting events, you don’t know who is going to win, or what people are going to say. But you do know that the event is going to be discussed,” and the advertiser can be part of that, he says.</div>ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-44690413854856696352012-07-18T11:46:00.001+08:002012-07-18T11:46:22.667+08:00Qantas launches Minority Report style outdoor ads featuring faces of passers-by<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white; color: #3d85c6; font-family: Arial, Helvetica, sans-serif;"><b>Zenith Comment: </b>Similar idea to what was suggested in the Social AW12 inspirations deck - allowing users to personalise advertising to become 'The Captain'</span></span><br />
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif;">Qantas has launched a digital billboard at Sydney’s Town Hall railway station which senses when a consumer is nearby and features their image in the ad.</span></span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white; font-family: Arial, Helvetica, sans-serif;">The execution relies on the user having downloaded the Qantas app and having it open on their phone.</span></span></div>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif;">The project is part of the <a href="http://mumbrella.com.au/qantas-youre-the-reason-we-fly-100318" style="color: #336699; margin: 0px; padding: 0px; text-decoration: none;" target="_blank" title="Qantas: You’re the reason we fly">Qantas “You’re the reason we fly” brand refresh</a> unveiled last month. Other personalisation has included allowing consumers to choose to see personalised online ads targeted at them and putting customer names on the side of planes.</span><span style="font-family: Tahoma, Arial, Verdana, sans-serif; font-size: 14px;"><span id="more-104209" style="margin: 0px; padding: 0px;"></span></span></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><iframe allowfullscreen="" frameborder="0" height="300" mozallowfullscreen="" src="http://player.vimeo.com/video/45940451" webkitallowfullscreen="" width="400"></iframe>Source: </span></span><a href="http://mumbrella.com.au/qantas-launches-minority-report-style-outdoor-ads-featuring-faces-of-passers-by-104209">http://mumbrella.com.au/qantas-launches-minority-report-style-outdoor-ads-featuring-faces-of-passers-by-104209</a></span></div>ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-23612830414142165062012-06-21T15:32:00.002+08:002012-06-21T15:32:40.632+08:00Retail & E-commerce - Cannes Lions 2012 Winner<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
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<span style="background-color: white;"><span style="font-family: Arial, Helvetica, sans-serif;">This campaign site developed by Uncle Grey in Denmark is for the launch of Only Jeans Spring / Summer 2012 collection.</span></span><br />
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<a href="http://onlybecausewecan.com/"><span style="font-family: Arial, Helvetica, sans-serif;">http://onlybecausewecan.com/</span></a>
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<span style="font-family: Arial, Helvetica, sans-serif;">An online interactive film experience for girls aged 16-25.
A fashion catalogue, movie, game, music video, and the world’s first on demand,
online, video, retail environment. With a simple click any time, the film
freezes, turning into an interactive catalogue and from here you can: browse,
like, pin, tweet and buy. You also interact with the story. Amongst other
things, steal jeans, that, if you’re lucky, are sent to you for real and free.
Finally your personal experience is summed up in a bespoke catalogue, so you
can revisit the clothes you looked at, shop, share, download music and
wallpapers.</span></div>ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-30716286943339718792012-06-20T12:01:00.001+08:002012-06-20T12:01:01.977+08:00adidas: Ready to Run Experiential Campaign<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white; font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span>
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With the insight that the younger audience hated running they needed a new way to create hype for the re launch of the Climacools – pure running shoes.</div>
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adidas wanted to give teens a reason to run so they launched this experiential campaign “Ready to run.” The concept begins with each teen that tries on a pair of Climacools anywhere in France, has their chance to be chosen to carry out a mission which involves racing across the city. The chosen teen gets kidnaped from within the store, taken into a van, given earphones and instructions before they are left to run their mission. They are filmed as they carry out their hour long operation. adidas involved key stars in the campaign such as athlete Teddy Riner’s (world judo champion) who gave the teens their instructions remotely. What a great way to create some hype around this running shoe! </div>
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<span style="font-size: xx-small;">Source: <a href="http://www.digitalbuzzblog.com/adidas-ready-to-run-experiential-campaign/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+DigitalBuzzBlog+%28Digital+Buzz+Blog%29" style="background-color: white;">http://www.digitalbuzzblog.com/adidas-ready-to-run-experiential-campaign/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+DigitalBuzzBlog+%28Digital+Buzz+Blog%29</a></span></div>ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0tag:blogger.com,1999:blog-4641367922931620823.post-48137820141610278862012-06-19T12:22:00.003+08:002012-06-19T12:22:59.572+08:00Reebok India creates a ‘digital flash mob’<span style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: white;"><b><span class="Apple-style-span" style="background-color: red;">PumaPulse</span></b></span>
<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #0b5394;"><b>C</b>urated By ZenithOptimedia, The ROI Agency</span></span>
<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="font-size: x-small;">Find out more at <b><span class="Apple-style-span" style="color: black;"><a href="http://puma-pulse.blogspot.com/">http://puma-pulse.blogspot.com</a></span></b></span></span></span></span>
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<span class="Apple-style-span"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: #3d85c6; font-family: Arial, Helvetica, sans-serif;"><b><u>Zenith Comment:</u> </b>Nice idea, taking a 'tired' idea and freshening it up with digital. When using the dream team application again, could we consider ideas around having users upload a picture of their team 'playing'? Could consider having an option that allows users to develop a local team to make it easier for them to do this.</span></span></span><br />
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<span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Flash mobs
in the public domain are passé. Giving a whole new twist to the concept of
flash mobs, Reebok India created a digital version of the same with ‘Flex a
Move’ initiative, taking its online consumer engagement strategy a notch up.
With that Reebok has once again created a two way engagement completely
enveloping the consumer in the brand.<o:p></o:p></span></div>
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<span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Prompted by the
success of its EasyTone butt shaking videos that went viral on the net, Reebok
India has in fact gone ballistic on the digital media platform. The latest
campaign is part of its promotions for its RealFlex range of footwear.<o:p></o:p></span></div>
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<span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">The company explains
the rationale behind the creation of the interactive campaign, which asked
Facebook users to upload their dance videos, which were later telecast on both
Facebook and Youtube. The company says that it was to do something innovative
to drive home the USP of the RealFlex range of footwear.<o:p></o:p></span></div>
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<a href="http://pitchonnet.com/blog/2012/06/18/reebok-creates-a-mob-invests-30-per-cent-on-digital/reebok-digital/" rel="attachment wp-att-12933" style="border-bottom-color: rgb(204, 204, 204); border-bottom-style: solid; border-bottom-width: 1px; clear: left; color: #00a0c6; float: left; margin-bottom: 1em; margin-right: 1em; margin-top: 0px; padding: 0px; text-decoration: none;"><img alt="" class="alignright size-full wp-image-12933" height="260" src="http://pitchonnet.com/wp-content/uploads/2012/06/reebok-digital.jpg" style="border: 0px none; float: right; margin: 10px 0px 10px 15px; max-width: 960px; padding: 0px;" title="reebok-digital" width="260" /></a><span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"> “After the success of the EasyTone Butt
videos, we firmly believe that user generated content takes the user and brand
relationship to the next level. ‘Flex a Move’ emerged from a combination of
these two needs. These were the need to popularise the USP of flexibility of
RealFlex footwear and the need to engage with our consumers in a way that we
could add some value in their lives. By encouraging users to copy the dance
moves and send us a video, we indirectly encouraged them to initiate some form
of fitness in their lives,” adds Sajid Shamim, Brand Director, Reebok India.
For the record the brand has repositioned itself as a fitness brand.<o:p></o:p></span></div>
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<b><span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">Kicking it</span></b><span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br />
However, the company was initially skeptical of bringing the concept of flash
mobs to the digital platform. “At the outset we were slightly skeptical
about the response as it’s not the easiest thing to copy and record a dance
move and then upload the video. However we really believed in the idea and went
ahead only to be pleasantly surprised! The number of people who went through
the application, liked it, used it, viewed it etc was way beyond our
expectation and it reflected that even consumers liked the whole idea of an
online flash mob.”<o:p></o:p></span></div>
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<span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">The application saw
30,000 people talking about the brand daily and crossing the 15 lakh mark to
make Reebok the 15th biggest Facebook community in India. In addition the first
flash mob created 500 plus fans uploading dance videos. The other activities on
the domain were the creation of page twist on In.com and dancing icon on Yahoo
homepage.<o:p></o:p></span></div>
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<span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Indeed the flash mob
concept is a novel idea of a two way communication between the brand and the
consumer. Sushma Y Jhaveri, COO, Madison Media Infinity, agrees, “It’s a new
way of engaging the consumer. Besides the idea being quite engaging, it’s
important that it works for the brand / product. In this case it brings
out the product USP in an engaging manner hence should work.”<o:p></o:p></span></div>
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<span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Yashraj Vakil, COO,
Red Digital Media, too feels that since the identity of Reebok’s products is
extremely visual and being a B2C youth centric brand, the internet is the best
medium to depict the brand’s cool quotient among its young TG.<o:p></o:p></span></div>
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<b><span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">A
youthful approach</span></b><span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br />
It is true that to connect with the youth, the most effective way of marketing
is the online marketing. Young population mainly visits social networking and
entertainment websites, such as Facebook, Orkut, Twitter, YouTube and does not
readily consider print media for purchase decision.<o:p></o:p></span></div>
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<span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Agreeing upon that,
Shushmul Maheshwari, Chief Executive, RNCOS, earlier told Pitch that for
targeting the youth of the country, the most affordable and effective mode of
marketing is digital marketing. He added, “For instance, advertisements on
social networking websites and special offers regarding the products of the
company usually attract the young population.” Reebok on its part engages the
consumer with freebies like trial passes for gyms, discounts on fitness
products, fitness related daily SMS.<o:p></o:p></span></div>
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<span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Vakil also says
that it is a better move to encompass various forms of social media platforms
rather than just creating microsites, as the latter does not guarantee traffic
from the right TG.<o:p></o:p></span></div>
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<b><span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">Two-pronged strategy</span></b><span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br />
The brand also created quite a buzz in the market with award winning online
campaigns for its other products as well. The company invests 30 per cent of
its ad spends in digital where its strategy is two-fold. Shamim explains, “When
we forayed aggressively into the digital medium our primary objective was to
expand our fan base and secondary objective was engagement. Now the objectives
have reversed. Now and in the long run we will focus on engagement and making
every effort to usher fitness into the lives of our consumers.”<o:p></o:p></span></div>
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<span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">For constant
engagement Reebok has created TMA (Tone My Avatar), which is always active and
available on its Facebook Page. TMA allows the user to create their own online
fitness partner and follow a set of exercises done by their own virtual avatar
to burn calories and tone their body.<o:p></o:p></span></div>
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<b><span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman";">Mobilising sales</span></b><span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";"><br />
The company also focuses strongly on mobile marketing. Since India has 13.2
crore Smartphone users, Reebok tries to reach out to those with either an
active or passive interest in sport or fitness.<o:p></o:p></span></div>
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<span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">On the importance of
the newly emerging medium, RNCOS’s spokesperson said that an ad on mobile phone
has distinct feature where a click on the ad can connect the user directly to
the sales representative of the particular product, or can send an SMS
requesting for the tariff plans of the product. This provides a better consumer
response to mobile advertiser and confirms its attractiveness over other means
of advertising. Jhaveri, too adds, “It’s not just a marketing medium, it
helps sales as well. It’s growing very fast and should accelerate growth
in near future.”<o:p></o:p></span></div>
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<span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Overall, Reebok feels
that the power of the digital marketing lies in the one to one conversations a
brand can do with the user, opening the way for a horizontal or two way
communication. However, the challenge is to initiate and keep these
conversations engaging which is where the need to be innovative and unique
steps in.<o:p></o:p></span></div>
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<span style="color: #474747; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman";">Moreover, Professor
Satya Bhushan Das, IIM Lucknow, adds another word of caution, “After appearance
of online marketing, the traditional marketing practices are to be completely
changed. As per current marketing practice in digital era consumers
specifically youth look for advocacy and referrals for evaluating the product
even after purchase. Customers use product once they are convinced that people
in their social network are enjoying after using the product. Putting post purchase
feedback in online websites would make more engaging with brands like Reebok.
After continuous engagement eventually youth will form bonding with brand for
long term.”<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Source: <a href="http://pitchonnet.com/blog/2012/06/18/reebok-creates-a-mob-invests-30-per-cent-on-digital/" style="background-color: white; line-height: 1.7;">http://pitchonnet.com/blog/2012/06/18/reebok-creates-a-mob-invests-30-per-cent-on-digital/</a></span></div>
</div>ZenithOptimediahttp://www.blogger.com/profile/04046807517489233538noreply@blogger.com0