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Reebok has launched Pirates of the Caribbean apparel range this summer across all age groups. The new collection has fashionable motifs of skulls, treasure, mystery and the leading character, Jack Sparrow. This collection is available at all Reebok Flagship and Arena stores across India. The men’s collection includes polos, hoodies, tees and shorts. The women’s collection has capris, tees and pants in vivid colors like pink, blue and white. Reebok has collaborated with Disney for this range. The Pirates of the Caribbean is a successful film franchise.
Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo. Reebok India has a pan-India presence and is the market leader with 1,000 exclusive franchise stores. It may be noted that In January 2006, Adidas had acquired Reebok for $3.8 billion.
source: http://www.fashionunited.in/news/apparel/pirates-of-the-caribbean-from-reebok-070620112106
PumaPulse
Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com
Hong Kong - Chinese sports brand Li Ning has remained coy over details of what appears to be the departure of three senior executives from its marketing and e-commerce teams.
A Li Ning spokeswoman said the three were chief operating officer Guo Jian-Xin, chief marketing officer Fang Shih-Wei and e-commerce manager Lin Li.
In a statement Li Ning said that the departure constitutes normal changes to the group's management staff.
"All the strategies and operations that the group is carrying out will not be affected by the departure of individual employees," the statement said.
However this did little to ease the concern of investors, with its shares falling 9% in Hong Kong since the announcement.
Last year in an attempt to revitalise the brand, Li Ning adopted new logo and slogan to take its products up market and present itself as not another cheap manufacturer.
In the past the company has signed partnerships with NBA stars such as Evan Turner and Shaquille O'Neal in order to draw attention from the international market.
source: http://www.marketing-interactive.com/news/26550
PumaPulse
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The campaign is in addition to its new global integrated Adidas ClimaCool campaign.
Adidas has created the new app in collaboration with iButterfly, which provides location-based information. According to an Adidas spokesperson, they are one of four advertisers and the first sports brand to work with them.
Following the butterflies' allocation across town through an interactive map, iPhone users can turn their phones into a portable net and 'catch' different butterflies through augmented reality (AR), motion sensor and GPS technologies. Special edition butterflies will appear at specified times and locations in the city.
Adidas and iButterfly will launch nine different coloured butterflies inspired by the Adidas ClimaCool collection, including one special edition and one limited edition.
Consumers can enjoy various cash and discount coupons according to the number of different coloured butterflies they ‘catch’.
From 17 May, iPhone users can download the iButterfly app from iButterfly.hk.
The app is supported by a 15-second TV commercial starring renowned football star David Beckham. The TVC was broadcast in Hong Kong on TVB Jade and J2 in late April.
The advertising campaign will also feature on billboards across busy shopping districts Mongkok, Admiralty and Mongkok MTR stations, Cross Harbour Tunnel’s Kowloon side exit and bus bodies. Additional ads will run in print and online.
Video: http://bcove.me/pd9pqmzi
Source: http://en.campaignchina.com/Video/256395,adidas-debuts-ibutterfly-smartphone-app-in-hong-kong.aspx?eid=22&edate=20110505&utm_source=20110505&utm_medium=newsletter&utm_campaign=daily_newsletter
PumaPulse
Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com
If it seemed as though Philadelphia 76ers guard Jrue Holiday and Chicago Bulls guard Derrick Rose jumped a little higher than usual today -- in Rose's case, that's tough to do -- it may have been the shoes.
Both point guards were among a few players who laced up the adiZero Crazy Light in today's Game 1s as the NBA playoffs opened. At 9.8 ounces, the Crazy Light is the lightest basketball sneaker ever made, Adidas claims.
Unfortunately, this means one of my excuses for not being able to dunk -- "My shoes are too heavy!" -- is no longer valid.
"No other basketball shoe compares to the new adiZero Crazy Light and it's a shoe that will revolutionize the game," said Lawrence Norman, Adidas Vice President of Global Basketball, in a statement.
The Crazy Light, which will be released in stores in four colors June 3 and six additional colors in the fall, will sell for $130. This is bad news for anyone who shelled out $300 for the spring-loaded Concept 1 that were released last fall.
The Concept 1 was banned by the NBA for providing an unfair competitive advantage.
So far, there's no solid evidence the Crazy Light does the same. Whereas presumptive league Most Valuable Player Rose scored 39 points in a Bulls victory, Holiday was unable to lead the Sixers past the Miami Heat on Saturday.
A list of players wearing the new shoe today isn't available, but Indiana Pacers guard Darren Collison appeared to be wearing them, too. Portland Trail Blazers guard Andre Miller is rumored to be trying them out tonight.
source: http://www.lehighvalleylive.com/sports/index.ssf/2011/04/lightest_basketball_sneaker_ev.html
PumaPulse
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It’s no secret that there was a bit of a culture clash when German competitor Adidas landed at Reebok’s futuristic mother ship Canton six years ago with an offer to buy its U.S. rival for $4 billion. But it’s still interesting to see Adidas CEO Herbert Hainer open up about how tough the ensuing years were for him after the merger was completed in 2006.
In an interview published in the latest edition of Bloomberg Businessweek, Hainer admits to a number of genuine surprises that arose out of the Reebok deal. The brand was, in his words, “over-distributed” – about a third of the revenue came from products that sold for less than $40.
Then there was the jealousy. As Hainer puts it, “When you’ve been competitors for 20 years, it’s hard to suddenly be friends.” Of course, it didn’t help that Adidas swiped the NBA sponsorship away from Reebok.
Hainer says Adidas started to invest in new products, but it took time for those products to be ready for the market. Meanwhile, investors and analysts began to wonder about whether the Reebok purchase was a smart move as Reebok revenues continued their descent. Employees at Reebok pressed Hainer for a “light at the end of the tunnel.” Then the recession and ensuing financial market crisis arrived, obviously complicating his efforts.
Hainer says that if he had to do it all over again, he would have managed expectations about the acquisition differently and replaced key people at a faster pace.
Today, finally, the Reebok purchase is paying off, big time. Reebok is on well on its way to replicating the success it saw in the 1980s with its EasyTone toning shoes (lawsuits notwithstanding) as well as its otherworldly-looking ZigTech shoes. Global sales at Reebok rose 15 percent last year, and sales in the U.S. were up 22 percent.
Hainer learned something that the athletes sponsored by his company already know well: Success doesn’t happen overnight.
source:http://blogs.wickedlocal.com/massmarkets/2011/04/12/adidas-ceo-opens-up-about-the-challenges-he-faced-when-his-company-acquired-reebok-five-years-ago/#ixzz1JSblnbIk
