Converse is a favorite among footwear fans on Facebook

PumaPulse Curated By ZenithOptimedia, The ROI Agency Find out more at http://puma-pulse.blogspot.com


Zenith Comment (Yen Yip): Converse has been quite aggressive in the last 2 months on social networking, Facebook, Pinterest etc. gaining a lot of attention on these platforms.  Adidas is doing particularly well on engagement rates i.e. post-likes and comments.





The brand ranked No. 1 on interactive marketing agency Stylophane's "Facebook Fashion Index" for April. All told, Stylophane tracked 200 fashion brands, beauty brands and retailers.

Converse increased its Facebook fan base by 27.5 percent between March and April, according to Stylophane.

"Shoes are [a] big [category], and therefore they are big on Facebook," said Stylophane partner Alex Mendoza, whose agency compiles the index by tracking Facebook posts, comments, "likes," and engagement rates for fashion labels. "Converse has left [the other footwear brands] far behind."

Adidas (No. 3 on the list), Nike Football, DC Shoes, Puma and Vans are also mainstays at the top of the ranking.

Mendoza said the most popular shoe brands on Facebook tend to come from the athletic sphere. "They have the sports tie-ins, which other brands do not have," he explained.


Source: http://stylophane.com/news_20120515wwd.php

In the Philippines, site connects runners and brands for promotions and freebies

PumaPulse Curated By ZenithOptimedia, The ROI Agency Find out more at http://puma-pulse.blogspot.com

Finisher.me is a social network in the Philippines that helps brands connect with runners for exclusive freebies and promotions.

For sports brands, growing competition has made reaching target consumers in a cost-effective way increasingly challenging. Aiming to give brands an alternative to costly event sponsorships and other traditional approaches, Finisher.me is a social network in the Philippines that helps brands connect with runners for exclusive freebies and promotions.

Now in beta, Finisher.me is a social networking website for running enthusiasts in the Philippines. Runners get involved simply by signing up with a unique user name and photo, before going on to promote their Finisher.me page online and wearing their user name on race bibs. Finisher.me’s partner brands — including Thermos — then award exclusive bags of freebies to those participants after each race. Using the social network, those brands can also continually promote themselves online between events.

Offering brands a highly targeted way to reach and reward target consumers, Finisher.me is ripe for emulation in other sports niches and locales. Time to help make sports marketing in your area more lucrative for everyone?

Zenith Comment:

This is an interesting new social network that's in Beta in Philippines.

Tried to register to see how it works, what it looks like, what the profiles of the users are that register (serious or fun runners) etc. however there seems to be a problem with the verification email.  I have forwarded to PH office to see if they can find out more details on this and what their thoughts are. 

Source: http://www.springwise.com/lifestyle_leisure/in-philippines-site-connects-runners-brands-promotion-freebies/

84 per cent of urban Chinese are driven to action by mobile ads

PumaPulse Curated By ZenithOptimedia, The ROI Agency Find out more at http://puma-pulse.blogspot.com

Three-quarters of urban Indians also responded to mobile advertising's call to action, the research found, followed closely by Indonesia with 74 per cent. Urban Chinese and urban Indians are also the most likely to have bought something with their smartphones, at 54 per cent and 50 per cent respectively.

These insights are an exclusive preview for Campaign into the full Google/Ipsos report, Smartphone Research on Mobile Internet and Market Trends which will be launched in October. 

The study, part of which was released earlier,  spanned 11 markets in Asia-Pacific and gathered over 30,000 sample responses between March and July of this year. 

The study also found that urban Indians (80 per cent), South Koreans (72 per cent) and the Japanese (71 per cent) used their mobile phones for search daily. In fact, each of these three markets were more inclined to use mobile phones for search than they were their PCs.

For social networking, urban Indonesians lead the region with three-quarters of respondents using their mobile phones for social networking, followed by urban Indians (72 per cent) and Singaporeans (59 per cent). Urban Indonesians, South Koreans and Singaporeans were all also more likely to use their mobile phones for social networking than their computers. 

City-dwelling Chinese, Indians and Indonesians were also more attached to their smartphones than their televisions. When it's not a choice however, Australians, Indonesians and the Japanese choose both with about four to five in 10 respondents likely to be using their smartphones while watching TV.

Source: http://www.campaignasia.com/Article/275351,84-per-cent-of-urban-chinese-are-driven-to-action-by-mobile-ads.aspx