Zenith Comment (Yen Yip): Converse has been quite aggressive in the last 2 months on social networking, Facebook, Pinterest etc. gaining a lot of attention on these platforms. Adidas is doing particularly well on engagement rates i.e. post-likes and comments.
The brand ranked No. 1 on interactive marketing agency Stylophane's "Facebook Fashion Index" for April. All told, Stylophane tracked 200 fashion brands, beauty brands and retailers.
Converse increased its Facebook fan base by 27.5 percent between March and April, according to Stylophane.
"Shoes are [a] big [category], and therefore they are big on Facebook," said Stylophane partner Alex Mendoza, whose agency compiles the index by tracking Facebook posts, comments, "likes," and engagement rates for fashion labels. "Converse has left [the other footwear brands] far behind."
Adidas (No. 3 on the list), Nike Football, DC Shoes, Puma and Vans are also mainstays at the top of the ranking.
Mendoza said the most popular shoe brands on Facebook tend to come from the athletic sphere. "They have the sports tie-ins, which other brands do not have," he explained.
Source: http://stylophane.com/news_20120515wwd.php
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