Nike Building Twist

PumaPulse Curated By ZenithOptimedia, The ROI Agency Find out more at http://puma-pulse.blogspot.com

Zenith Comment:  Great idea to illustrate the the features of the new Free footwear from Nike in Japan.  Local PUMA could look at features of new footwear to see if there is anything they could use in a similar way on future campaigns.  Check out the link to Free Face in the article below which is a website that Nike also developed to promote the new Free footwear.

You’ve probably played with Nike’s “Free Face” campaign over the last few weeks, and this is the next instalment called “Building Twist”. Nike Building Twist is an interactive projection mapping experience controlled by a shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board, allowing users to literally twist a building like you can the shoe.

The pressure sensors control dynamic projection mapping installation in real-time, creating a very cool hands on experience for Nike.

Source: http://www.digitalbuzzblog.com/nike-building-twist-interactive-projection-mapping/