Curated By ZenithOptimedia, The ROI Agency
Fashion house Burberry has reported a 18% year-on-year jump in revenue to £673m
for the first six months of the year on the back of ambitious digital campaigns focusing on the brand and simplifying buying.
Burberry will continue to invest in digital marketing strategies in the New Year to capitalise on the increased brand reach the group has achieved since launching its new strategy in autumn 2010. Digital sales were up by 50% over this period.