Friday, November 23, 2012

Metro: Dumb ways to die

PumaPulse Curated By ZenithOptimedia, The ROI Agency Find out more at http://puma-pulse.blogspot.com


Trains are dangerous things. And if you’re not careful around them, you could end up dying in the dumbest way possible.

That’s the message behind a new ad campaign for Melbourne, Australia’s Metro Trains. They’ve tapped a local artist to record a catchy little tune and set it too the cutest little death animations you’ll ever see. The result is “Dumb Way to Die.” Check out the video and be prepared, it will get stuck in your head.

The site is here
Also a tumblr site – http://dumbwaystodie.tumblr.com/

























Source: http://www.adverblog.com/2012/11/17/metro-dumb-ways-to-die/

Old Spice: Save the World Advergame

PumaPulse Curated By ZenithOptimedia, The ROI Agency Find out more at http://puma-pulse.blogspot.com


Perhaps the most ridiculous yet fantastic and halarious piece of 8-bit advergame madness I’ve seen this year, is this piece from Old Spice called ‘Dikembe Mutombo’s 4 1/2 Weeks to Save the World’ game which starts on YouTube and is played out on a microsite here. Weirdly, the entire thing is tied into a live streaming countdown of a machine carving out an ancient Mayan ring!
Source: http://www.digitalbuzzblog.com/old-spice-dikembe-mutombos-save-the-world-advergame