Friday, June 8, 2012

Volkswagen “The Original Click” YouTube Ads

PumaPulse Curated By ZenithOptimedia, The ROI Agency Find out more at

Zenith Comment:  Clever, simple media planning

Here’s a really simple, but suitably smart digital media buy from Volkswagen, attempting to warn people not to stand for imitation Volkswagen parts. To do this, Volkswagen bought YouTube ads across popular videos that were imitations of great ones, and served them with an ad saying “Don’t accept Imitations. Prefer Original Parts” which would click through to the original version of the video duplicate they were watching! A very cool, almost selfless idea from the guys at AlmapBBDOVia.