Friday, October 28, 2011

Need for Speed The Run and adidas Originals - Chicago Recap

PumaPulse Curated By ZenithOptimedia, The ROI Agency Find out more at

Recently the adidas Originals Store in Chicago hosted the kick off of the adidas Originals Need for Speed The Run collaboration. The event was the first of two events celebrating the collaboration and release of the limited edition Need for Speed The Run Top X shoe. Only 100 pairs of the Need for Speed The Run Top X are ever being created and there were 50 pairs of shoes available to fans at the Chicago event.

Media and fans got special access to the shoes and were able to get early hands on with Need for Speed The Run. Some of the hottest cars from Need for Speed The Run were on show including one of the only Lamborghini Aventador LP 700-4 in North America. There was a live street art installation from “Mull Crew” and guests were treated to exceptional performances by “DJ Neil Armstrong” and Chicago’s own “Kids These Days.”

The next event is in San Francisco on Thursday, October 27th and is being headlined by “Mick Boogie” and “The Ferocious Few.” The adidas Originals Need for Speed The Run apparel and shoes are on sale now in San Francisco and anyone who buys the apparel or shoes prior to October 27th event will get instant access! Even if you won't be attending the event, NFSCoulter will be live Tweeting and posting albums on Facebook, so you won't miss any of the action! 


Thursday, October 27, 2011

Adidas Launches The SPEED_CELL Workout Tracker

PumaPulse Curated By ZenithOptimedia, The ROI Agency Find out more at

Not content to let Nike hog the spotlight, Adidas has launched the SPEED_CELL, a miCoach compatible shoe dongle that senses your foot’s speed, acceleration, and distance travelled. The SPEED_CELL works with multiple sports and fits right inside the shoe’s outsole.

Unlike the Nike+ gear, the SPEED_CELL is more focused on general sporting rather than solely on running. It offers a window on the athlete’s performance and works with the miCoach virtual coaching service to allow weekend warriors to get fit without depending on a fireplug-shaped man yelling at them through a bullhorn.

With the miCoach SPEED_CELL, athletes of every level will be able to track their unique stats including average speed, maximum speed, number of sprints, distance at high intensity levels, steps and stride during play. The on-board memory then stores seven hours of an athlete’s metrics and wirelessly transmits the on-field performance data to their smartphone, tablet, PC or MAC. 

Shoes for soccer, basketball, football, and tennis will support the SPEED_CELL. It will be available on December 1st for $70. MiCoach Running will launch at the same time, followed by apps for basketball, tennis, and football. 


Wednesday, October 26, 2011

Nike introduces non-stop runner

PumaPulse Curated By ZenithOptimedia, The ROI Agency Find out more at

Nike has launched a US TV and online campaign featuring a girl who never stops running, to promote its Lunarglide +2 Shields trainers.


'Some Time Together', by Wieden+Kennedy Portland and Wieden+Kennedy São Paulo, features people in the girl's life, such as her mum, dad, boyfriend and sister, running alongside her for a short period to spend time with her.

Four video interviews are also being released with members from the films, each talking about how the girl's constant running affects their lives.

The films have launched on Nike's digital and social media channels, as well as Facebook, Twitter and YouTube.

A series of Never Stop Running challenges will also present runners with a weekly challenge to inspire them to go further and encourage them to share tips with the running community.

Alice's Boyfriend

Alice's Girlfriends

Alice's Grandparents


Alice's Dog




Tuesday, October 25, 2011

Jordan Brand – Melo M8 NYC Flight Event

PumaPulse Curated By ZenithOptimedia, The ROI Agency Find out more at

Aforementioned by Freshness as “a Cloverfield creature arises from Hudson River”, Carmelo Anthony played exactly to the script during Thursday night’s Melo M8 NYC Flight Event on Pier 54 of New York City. Hosted by radio personality Angie Martinez and DJ Enuff, the Jordan Brand sponsored event had scores of festivities for guests to participate in, not to mention plenty of beverage and food to go around. All of the sudden, event goers’ attentions turned to the river’s edge when a low hovering helicopter dropped a lone diver into murky water below. Arose from the splash was not the diver but a larger-than-life Carmelo Anthony instead. In a daft work of 3D visual effects and projection technology, Jordan Brand created a holographic facsimile of Melo playing on the Hudson River, literally. With smart application of water mist, along with several well placed projectors, a virtual battle played out in front of the hundreds in attendance as Melo powered through unseen opponents before a complete obliteration. See the amazing face-off in the video after the click…