Friday, December 17, 2010

Sneaker Tube TV

PumaPulse
Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com



Sneaker Tube TV is a brand new website that allows sneaker fiends from all around the world to interact and express themselves through video. The brainchild of seasoned retailer and all-round sneaker guru Premium Pete, Sneaker Tube TV allows you to quickly and easily plug into a vast, passionate online community. Whatever your attachment to sneaker culture, no matter how many kicks are crammed in your closet, you'll find plenty to talk about. Check it out at www.sneakertube.tv.

SNEAKER TUBE TV

"At the end of the day, its all about the community" says Pete. "One of the main things I envisioned when creating SneakerTube.TV was having sneaker lovers, reviewers, collectors etc, from all around the world  all in the same community as Companies, Boutiques and Shops. I encourage sneaker companies to sign up, Interact, and show the community what you have" SneakerTube.TV will be a place where folks can begin to exchange views and make friends with sneakers being the common bond that will branch out to other things. SneakerTube.TV also features one of the most flexible, high quality, and fastest importing video players online today. Members will be able to import You Tube and Vimeo videos without losing their view counts, and will also have the ability to create customizable profile pages, live chat, blog, create & join groups and make friends with other members.

SneakerTube.TV (STTV) launches online today Wednesday, December 15th, 2010 and will be open to anyone to join and begin uploading and importing your sneaker related videos as well as watch videos from other members.





Monday, December 13, 2010

Asics hunts for the face of its women's running range

PumaPulse
Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com


Asics, the athletics brand, is launching a pan-European digital campaign to find the face for its Ayami women's sportswear range.


Asics hunts for the face of its women's running range



The Asics campaign has been created to promote the women's sportswear brand as stylish and functional.
The activity, created by Amsterdam Worldwide, centres around a Facebook Asics page containing an online casting app that encourages women to upload pictures or films of themselves running towards the Asics Facebook wall. Members who view the images are then asked to vote for their favourite using the "Like" function.
The most popular runners will feature in an Asics "Lookbook" gallery on the Facebook page, while the overall winner with the most votes will appear in next year's Asics Ayami campaign by Amsterdam Worldwide.
Asics rolled out its Ayami range in March 2010 with a launch supported by an integrated marketing campaign, also by Amsterdam Worldwide.