Friday, December 10, 2010

Uniqlo launches its 'Lucky line' campaign in China

Curated By ZenithOptimedia, The ROI Agency
Find out more at

Partnering with Chinese SNS website, Japanese fashion giant Uniqlo has brought its widely-acclaimed viral campaign 'Uniqlo Lucky line' to China.

Uniqlo launches its 'Lucky line' campaign in China

Scheduled to launch on 10 December, the campaign's website extends to reveal a virtual line of Renren users who have entered for the chance to win an iPhone, iPad or coupon.

Once a user joins the line, an auto message is published on his Renren homepage to notify friends in his network. Users can also interact with other people in the line by leaving messages on their Renren homepages.
When it was first launched in May as part of the celebration of Uniqlo's 26th anniversary, the campaign achieved huge success. In Taiwan alone, a total of 640,000 people showed up in the virtual line. The goal of its China campaign, Uniqlo said, is to enlist one million fans.
Uniqlo, which launched their Renren fan page on 3 December, is the latest fashion brand to join the SNS website.