Monday, September 17, 2012

Topshop: Real Time Catwalk Customisation

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If you’re a bit of a fashionista, you might like this piece from Topshop, who have created a live-streaming customisable catwalk experience for the Topshop Unique SS13 fashion show. It takes a live-stream of the show, and syncs it to the website that delivers a real-time customisable catwalk experience where users can instantly buy the look that is walking down the runway, flick through the various colour options for that same outfit, see the makeup of each of the models are wearing, share live photos of each model/outfit as they walk down the runway and even download the music playlist.