Friday, November 2, 2012

Adidas: Interactive Window Shopping

PumaPulse Curated By ZenithOptimedia, The ROI Agency Find out more at http://puma-pulse.blogspot.com

Shopping windows of the future?


There have been some pretty cool window shopping examples over the last year, but this easily takes the cake, with a completely interactive in-window experience that lets customers flick through clothing racks, individual garments and play with a model (getting them to try on every item) to see exactly how the clothes look, no matter the position/stance of the model…
Perhaps the best feature, is being able to connect your phone to the installation and drag everything play with into a shopping bag that transfers the items to your phone with no app required!

Tuesday, October 30, 2012

The Nestlé - 'We Will Find You' competition = Pure Genius

PumaPulse Curated By ZenithOptimedia, The ROI Agency Find out more at http://puma-pulse.blogspot.com


Fantastic innovative idea!
Nestlé have created an utterly brilliant competition entitled ’We Will Find You’. They’ve placed GPS chips in KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk chocolate bars that once activated will reveal the winners location.

To add to the razzmatazz once the chip is activated a team will board a helicopter and track the winner down within 24 hours. Once located the team will hand over a briefcase containing £10,000 in cash!!!