Thursday, September 8, 2011

It's about time: Nike sneakers go Back to the Future

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22 years after their onscreen debut, Nike is set to finally release the Air Mag 2015 sneakers Marty McFly wore in Back to the Future II. A few lucky sneakerheads just received an invite to a Nike event scheduled for tomorrow in West Hollywood, California, where Nike's head designer Tinker Hatfield will announce the shoe, and yes--it will have power laces.

Nike sent a box of goodies over to the lucky folks at HighSnobiety and NiceKicks to drum up excitement for the announcement, and its working--inside they found an iPod shuffle with a message from Dr. Emmett Brown, a preserved bottle of Pepsi from 1985, and a replica pair of the Doc's metal shield glasses.
Last year, Nike patented an early design for a light-up shoe operating on built-in batteries that would also automatically faster the strap into place. Most speculated that Nike would stick with the Back to the Future story arc and keep the original release to 2015, but they may arrive fashionably early.