Friday, July 8, 2011

Tesco Shopping with QR Codes

PumaPulse
Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com


Here's an example from South Korea of a great way to drive sales through QR codes




Thursday, July 7, 2011

Nike brings Kobe Bryant back to Manila

PumaPulse
Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com
Nike Philippines will bring back Kobe Bryant to Manila for the third time on July 13 to kick off his five-city tour. Manila will be his first stop before moving on to Seoul and various cities in China.

“Nike is proud to bring Kobe Bryant back to Manila. In his last two visits, Kobe was able to connect with a lot of young Filipino athletes, encouraging them to fulfill their dreams through sport like he did,” said Nike Philippines Country Marketing Manager, Mae Dichupa. “As part of our commitment to basketball and young Filipino athletes, Nike continuously develops campaigns that will encourage them to reach for their sports dreams. Kobe’s visit is a testament to this. Though very brief, his one-day visit will definitely inspire Filipino athletes who look up to him.”
Bryant will also hold a tour press conference from 12 noon-1 p.m.  at The Conservatory of the Manila Peninsula in Makati City where he will speak about his personal mission of encouraging athletes to reach for their hoop dreams.
As early as three, Kobe Bryant knew that he wanted to become a basketball player.

He grew up continually honing his skills and practicing drills which helped in his rise as a basketball superstar. In 1996, he was drafted in the professional league and has since gotten five championship rings with his team, an MVP Award and received 4 All-Star MVP Awards. Kobe unabashedly seizes every opportunity to improve his game – and grabs every single reward that comes with them. Taking inspiration from Kobe’s passion and dedication, his tour is designed to lead young hoopsters down the path to greatness.

Kobe’s one-day visit will begin at 1:30 p.m. with a visit to his charity outreach at the Gawad Kalinga. This will be followed by a short show at Nike Park, The Fort at 3:00 p.m. The main event will be at Araneta Coliseum at 5:00 p.m. featuring players from Nike-sponsored FEU Tamaraws, DLSU Green Archers, ADMU Blue Eagles and Smart Gilas Pilipinas. Kobe will teach these young athletes on how to better improve their skills for the coming basketball season.

Take every advantage and see Kobe live on July 13. Fans can also like Facebook.com/Nikebasketball.phils where 50 lucky community members can get a chance to win 2 free tickets each to see the Black Mamba

source: http://sports.inquirer.net/6728/nike-brings-kobe-bryant-back-to-manila

Monday, July 4, 2011

Star Wars x adidas Originals 2011 Fall/Winter Collection

PumaPulse
Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com


Star Wars and adidas Originals are in the midst of releasing another season of their collaborative project. The theme for the Fall/Winter 2011 season hinges on the second movie’s icey Planet Hoth backdrop. With that comes the use of Tauntaun and Wampa based inspirations together with a shoe based on the original villain, Darth Vader. Apparel compliments the collection once again through M65s and flight jackets.