Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com
Skechers have just launched their new "Break Up 2 Shape Up" campaign during the Superbowl in the US. Kim Kardashian has been appointed to endorse Skecher's Shape Up trainers.
They've also created a "break up" game on Facebook - anyone who wants to break up can send a message to Kim on Facebook and Kim will send you a personalized video to share with friends. There is also a sweepstakes game that complement this campaign - winner will get to have a 1 to 1 workout section with Kim and a friend of your choice.