Tuesday, February 8, 2011

Skechers Break Up 2 Shape Up

PumaPulse
Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com


Skechers have just launched their new "Break Up 2 Shape Up" campaign during the Superbowl in the US. Kim Kardashian has been appointed to endorse Skecher's Shape Up trainers.


They've also created a "break up" game on Facebook - anyone who wants to break up can send a message to Kim on Facebook and Kim will send you a personalized video to share with friends. There is also a sweepstakes game that complement this campaign - winner will get to have a 1 to 1 workout section with Kim and a friend of your choice.




source: http://www.youtube.com/watch?v=qQWG__N9so0&feature=player_embedded





adiVerse Virtual Footwear Wall

PumaPulse
Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com


Adidas have created an in-store digital experience to showcase their 8,000+ shoe range. It can be deployed to allow almost any retailer to sell the entire Adidas product range without having to be a flagship store in a major city, which is a huge win for all sorts of retailers big and small.




The experience is defined by a large footwear wall, made of multiple LCD touch screens that use facial recognition to detect a customers gender on approach to the wall. The adiVerse virtual footwear wall then customises the product experience for that gender, and helps guide them to the perfect shoe, or alternatively, let’s them browse the entire range of products, with each rendered in real-time 3D (hence the Intel partnership).
The most popular products get the full content play, with videos, game stats, product specs and even twitter feeds fed through to the customer. Customers can even add product into their virtual cart, and check out via an iPad that sales staff would hold, paying with credit card or cash.
While there are a few things left to be desired with the adiVerse Virtual Footwear Wall, its a great step in the right direction that helps blur the line between instore and online experiences. 


source: http://www.digitalbuzzblog.com/adidas-adiverse-virtual-footwear-wall/