PumaPulseCurated By ZenithOptimedia, The ROI AgencyFind out more at http://puma-pulse.blogspot.com Shopping windows of the future?
There have been some pretty cool window shopping examples over the last year, but this easily takes the cake, with a completely interactive in-window experience that lets customers flick through clothing racks, individual garments and play with a model (getting them to try on every item) to see exactly how the clothes look, no matter the position/stance of the model…
Perhaps the best feature, is being able to connect your phone to the installation and drag everything play with into a shopping bag that transfers the items to your phone with no app required!
With the insight that the younger audience hated running they needed a new way to create hype for the re launch of the Climacools – pure running shoes.
adidas wanted to give teens a reason to run so they launched this experiential campaign “Ready to run.” The concept begins with each teen that tries on a pair of Climacools anywhere in France, has their chance to be chosen to carry out a mission which involves racing across the city. The chosen teen gets kidnaped from within the store, taken into a van, given earphones and instructions before they are left to run their mission. They are filmed as they carry out their hour long operation. adidas involved key stars in the campaign such as athlete Teddy Riner’s (world judo champion) who gave the teens their instructions remotely. What a great way to create some hype around this running shoe!
Adidas and Major League Soccer today (April 10th) announced that the 2012 AT&T MLS All-Star Game will feature the company's "micoach professional soccer team tracking system."
The technology will be built into the apparel, said Michael Ehrlich, a spokesman for Adidas America, which is based in Portland. (Original version of this post mistakenly said it would be built into jerseys.)
But the company released few other details about the system on Tuesday, saying more would be announced in advance of the July 25 All-Star Game in Philadelphia.
The system, a news release says, "provides coaches with real time performance metrics on the field of play including player position, power output, speed, distance covered, intensity of play, acceleration and GPS heat mapping."
A photo accompanying the news release suggests that the data may be projected for public analysis.
In other words, now fans may have irrefutable proof whether a professional athlete is, indeed, dogging it.
The introduction of the system follows last October's announcement at Adidas America of the micoach SPEED_CELL that can be attached to soccer shoes to record a variety of data. The SPEED_CELL was introduced at the same time as a soccer shoe to carry the device, the adizero f50 micoach.
"Our leading innovations help athletes and coaches on the field of play and we are finding ways to use these innovations to create more immersive sporting environments and experiences that will revolutionize the way we view sports and engage and excite fans," Patrik Nilsson, Adidas America president, said in a news release.
Because it is the officials supplier of uniforms, aka "apparel," for the MLS, Adidas will have no issues with every player -- who has an individual choice of shoes -- taking part in the micoach tracking system.
The team-tracking technology was developed at Adidas AG headquarters in Germany, which presents the intriguing possibility that it could be introduced into apparel worn in the National Hockey League. Adidas AG-owned Reebok is the NHL's uniform supplier.
The tracking system has been tested and developed with MLS and its clubs, multiple
national teams, and clubs in Europe, according to the news release.Following All-Star Game, the new technology will be rolled out globally in the coming seasons.
View full sizeAdidasThis drawing suggests the capabilities of the micoach data system.
Zenith Comment (Yen Yip): Following on from the Pinterst posts, below is a review on competitors boards along with a few thoughts on what PUMA could add.
Besides Puma (150 followers), Nike Running (59 followers) & Adidas (95 followers), other competitors like Reebok, New Balance, Converse have also started their Pinterest boards.
Reebok UK (12 followers) - http://pinterest.com/reebokuk/
Pinned number of videos to promote Reebok CrossFit
Here's a youtube video recorded the Flash Mob event in downtown Toronto on Feb 22 last Thu http://pinterest.com/pin/283445370267554421/
It would be nice if Puma APAC can create an account and pin event videos for Social!
Haven't post up anything yet, but created 6 Boards including Tennis, SPA, Fitness, Life Style, Sports, Niños
Reebok Hockey (13 followers) - http://pinterest.com/reebokhockey/
Not much has been updated, but they have also pinned a video promoting "Reepower"
Since Vimeo.com cannot be pinned right now (only youtube video allowed at the moment), they posted a link on Videos board where you can go directly to their Vimeo page
New Balance (12 followers) - http://pinterest.com/newbalance/
Only one board pinning their NB Lifestyle products, not attractive for consumers
Getting organized and they are pinning snap shots with people wearing Converse.
It would be nice if Puma APAC can create an account and start collecting snap shots too
With our existing Puma boards, there's no video posted up yet, which it would be a good start if we can link some event/concert short clips for FAAS & Social across APAC. There's a video pinned from a potential Nike fans:
Posted on Pinterest : Recovery - Nike Football http://pinterest.com/pin/148196643958088851/
Originally on Youtube : Nike Football Training Camp / Pro: Episode 2 Part 2 http://www.youtube.com/watch?feature=player_embedded&v=MOzLL3n1X90
Last but not least, there's other promotion we can do targeting Pinterest users, this app got 11.3M monthly users and 1.4M fans (Like) on Facebook.
Starbucks is giving away Free Giftcards - http://pinterest.com/pin/100345897917314631/
A new “intelligent” soccer cleat from Adidas promises to allow you to compare your performance with the game’s greatest players.
The innovative shoes, which contain an embedded chip that records and analyzes a player’s performance, have already been worn by star footballer Lionel Messi. The technology allows the German sporting goods giant to show you what you did and how it compares to previous efforts, friends and world-class players.
(No word on how the shoes will help you get over the bout of depression you’ll face with that last one.)
The cleats are the product of two years of research and development, Adidas says, and are yet another attempt to gain a competitive edge over American rival Nike, which counts star soccer player Cristiano Ronaldo among its stable of top-flight athletes, has a similar product in its Nike Plus platform and whose gains in the sport have been sizeable, at Adidas’ expense.
The smart shoe is a digitized version of the company’s f50 adizero, introduced in 2010 as the lightest cleat on the market, at just 165 grams. Now, it carries an eight-gram chip slipped beneath the sole that wirelessly transmits data, including maximum speed, distance covered.
The company is marketing them as the “football boot with a brain.”
The footwear runs on a modified version of Adidas’ miCoach platform, which was first introduced in 2006 for runners. Soccer, which involves 360-degree movement that’s more complicated than simple forward progress, represents the next step for the technology.
Unsurprisingly, the company says it’s investigating similar applications for basketball, tennis and American football in the first half of next year.
The shoes will go on sale in Europe, Asia and Latin America on Nov. 15 for 245 euros, or about $338. The U.S. receives them Dec. 1.
To mark the release of the incredible adiZero F50 miCoach football boots, adidas are installing the world’s first Virtual Footwear Wall in their flagship store on London’s Oxford Street.
One of the great innovations in football boot technology, the miCoach was unveiled in September and in keeping with their technological advances, adidas are set to launch the world’s first Virtual Footwear Wall.
The VFW uses state of the art touch-screen and precision real-time 3D rendered products allowing customers to select footwear on a virtual shelf, pre-ordering in a fully immersive experience. The wall is fully interactive allowing you to rotate the football boot to look at the product from multiple angles, zoom in to see the finest detail and get additional product information as well as watching supporting video material.
The new adidas adiZero F50 miCoach football boot, which will feature on the VFW, is another technological breakthrough from the leading sports brand. The boot is equipped with an in-built miCoach chip enabling both professional and amateur footballers to analyse their speed, distance and work rate during a game.
The VFW is now available for customers to use from today in adidas’ flagship London store at 415-419 Oxford Street, where they can pre-order the hugely anticipated F50 adiZero football boot featuring miCoach, as worn by Lionel Messi.
Shoppers can complete their pre-order registration of the new boots by using a tablet manned by a sales assistant, arranging delivery to their home, or picking up their chosen product at the checkout at launch on November 14.
The first 250 customers who pre-order in store using the Virtual Footwear Wall from today October will:
Get £25 off the retail price of the F50 with miCoach bundle (£200 instead of £225), receive an exclusive invitation to a private event for the customer and a friend to pick up their new boots and meet a Premiership footballer, receive a free, limited edition ‘glowing F50 boot with miCoach’ memento, have the chance to win an iPhone 4S, iPhone 4 or an iPod Touch
Recently the adidas Originals Store in Chicago hosted the kick off of the adidas Originals Need for Speed The Run collaboration. The event was the first of two events celebrating the collaboration and release of the limited edition Need for Speed The Run Top X shoe. Only 100 pairs of the Need for Speed The Run Top X are ever being created and there were 50 pairs of shoes available to fans at the Chicago event.
Media and fans got special access to the shoes and were able to get early hands on with Need for Speed The Run. Some of the hottest cars from Need for Speed The Run were on show including one of the only Lamborghini Aventador LP 700-4 in North America. There was a live street art installation from “Mull Crew” and guests were treated to exceptional performances by “DJ Neil Armstrong” and Chicago’s own “Kids These Days.”
The next event is in San Francisco on Thursday, October 27th and is being headlined by “Mick Boogie” and “The Ferocious Few.” The adidas Originals Need for Speed The Run apparel and shoes are on sale now in San Francisco and anyone who buys the apparel or shoes prior to October 27th event will get instant access! Even if you won't be attending the event, NFSCoulter will be live Tweeting and posting albums on Facebook, so you won't miss any of the action!
Not content to let Nike hog the spotlight, Adidas has launched the SPEED_CELL, a miCoach compatible shoe dongle that senses your foot’s speed, acceleration, and distance travelled. The SPEED_CELL works with multiple sports and fits right inside the shoe’s outsole.
Unlike the Nike+ gear, the SPEED_CELL is more focused on general sporting rather than solely on running. It offers a window on the athlete’s performance and works with the miCoach virtual coaching service to allow weekend warriors to get fit without depending on a fireplug-shaped man yelling at them through a bullhorn.
With the miCoach SPEED_CELL, athletes of every level will be able to track their unique stats including average speed, maximum speed, number of sprints, distance at high intensity levels, steps and stride during play. The on-board memory then stores seven hours of an athlete’s metrics and wirelessly transmits the on-field performance data to their smartphone, tablet, PC or MAC.
Shoes for soccer, basketball, football, and tennis will support the SPEED_CELL. It will be available on December 1st for $70. MiCoach Running will launch at the same time, followed by apps for basketball, tennis, and football.
Adidas unveils the intelligent football boot, the adizero f50 powered by miCoach. Soon to be made famous as the ground breaking 'football boot with a brain', the 2011 adizero f50 is bringing smart technology to the field of play. Football is faster than ever before and the need for speed has never been greater. miCoach turns the adizero f50 into the ultimate digital training tool by letting you track and upload performance data including speed, maximum speed, number of sprints, distance, distance at high intensity levels and time. The adizero f50 boot includes a cavity in the outsole unit which houses the revolutionary miCoach SPEED_CELL™, capturing 360° movement and measuring key performance metrics including speed, average speed (recorded every second), maximum speed (recorded every five seconds), number of sprints, distance, distance at high intensity levels, steps and stride rates. The on-board memory stores all your measurements during your game or training for up to seven hours and then wirelessly transmits the on pitch performance data to your tablet, PC or MAC. Available material includes stills of the boot, Lionel Messi, miCoach SPEED_CELL™, Sprintframe technology as well as beauty shots of the adizero f50 miCoach.
