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Adrian Siu, currently general manager of Adidas Hong Kong, will take on additional responsibility for the South China region beginning in January. The aim is to create a stronger working relationship between the company's Hong Kong and South China operations.
Siu joined Adidas Hong Kong in 2002 and was promoted to the GM role in 2008. Prior to joining the German sports apparel giant, he gained extensive FMCG marketing experience, including a role at Unilever Hong Kong as senior sales manager.
Reported in November, Adidas Greater China announced the promotion of Colin Currie, former senior VP of marketing and sales at Adidas Greater China, as managing director, succeeding Christoper Bezu effective 1 January. Bezu remains onboard as chief e-commerce officer.
According to Adidas, the management restructure is part of the company's aim to set a bold and ambitious China strategy to create a faster and leaner organisation and regain leadership in Greater China over the next five years.
Adidas Greater China will now be managed under five main geographical areas, including North, East, South, West China and Taiwan.