Tuesday, June 28, 2011

RFID Shoes – a Brilliant Brand Design Experiment

Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com

Students at the Hyper Island School have been working on a project they call KarmaTech – adding RFID technology (typically used by the likes of DHL for for tracking courier parcels) to sneakers to create an interface with huge social and interactive potential

source: http://www.trulydeeply.com.au/madly/2011/06/20/rfid-shoes-a-brilliant-brand-design-experiment/#more-10820

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