PumaPulse Curated By ZenithOptimedia, The ROI Agency Find out more at http://puma-pulse.blogspot.com
PUMA Social campaign in Singapore has won the Best Youth Marketing Campaign in the latest Singapore Media Award 2011!
SMA - Singapore Media Awards, is organized by the Association of Accredited Advertising Agents Singapore (4As) and 2011 is the 7th year SMA was organized, it is the most recognized award in Singapore advertising industry.
For the category that we won in, Best Youth Marketing Campaign, the judges decide which is the media campaign that most successfully target the youth market (15-24 year old), regardless of the medium used. The panel of judges include professionals in media agencies, creative agencies, marketers, marketing lecturers, media owners etc. So to win in any of the category is really an achievement as it means the campaign gets a nod of approval from experts.
In our category, only 3 campaigns were shortlisted as finalists - PUMA, Nike (Write the Future) and F&N (Sparkling Drinks). So not only did we win, we won against Nike!
Big congratulation to both PUMA and Zenithoptimedia again!