Zenith comment: A similar idea to our FAAS campaign in Singapore. This is a good example of how media placements and good creative can compliment each other. What could make an execution like this better is by implementing an interactive element such as RFID / NFC Facebook check-in to amplify campaign by sharing timings of the public against the runners. (by Berlin Ng)
As part of its campaign for the recent New York City Marathon, Vitro conceived this video wall that depicted long distance runner Ryan hall sprinting at marathon speed across a tunnel in NYC’s Columbus Circle subway station. The wall featured a countdown, which allowed passersby to get in position and then see how they fared racing alongside the athlete.
During the promotion, Hall himself stopped by to race against his virtual self. Who won? Check out the video to find out.