Zenith Comment: This is what happens when you don't get sign off from Regional Marketing Team on campaigns...
A controversial Reebok ad has been removed from display following widespread complaints.
The poster, which ran at a gym affiliated with the brand in Germany, was intended to motivate, with the slogan: 'Cheat on your girlfriend, not on your workout.'
Instead, however, it was met with a consumer backlash, and the sportswear firm pulled the ad and acknowledged that it was 'offensive'.
Reebok's relationship advice: An ad by Reebok telling gym-goers to cheat on their girlfriends not their workout got pulled after public outrage
The promotional gaffe was not part of a worldwide marketing campaign, but thanks to social media, the reaction has been global. Radar Online obtained a letter to Reebok from Cheaterville.com, a site that calls out philandering partners online, which urged a boycott of the brand.