Tuesday, October 30, 2012

The Nestlé - 'We Will Find You' competition = Pure Genius

PumaPulse Curated By ZenithOptimedia, The ROI Agency Find out more at http://puma-pulse.blogspot.com

Fantastic innovative idea!
Nestlé have created an utterly brilliant competition entitled ’We Will Find You’. They’ve placed GPS chips in KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk chocolate bars that once activated will reveal the winners location.

To add to the razzmatazz once the chip is activated a team will board a helicopter and track the winner down within 24 hours. Once located the team will hand over a briefcase containing £10,000 in cash!!!

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