Monday, April 4, 2011

Grassroots campaign causes PR nightmare for Adidas

Curated By ZenithOptimedia, The ROI Agency
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Polish Facebookers have become a PR nightmare for the sportswear firm Adidas with a boycott campaign called 'adisucks,' prompted by a failed guerilla ad campaign.

Over the weekend, the social networking site erupted with angry graffiti artists, hip hop artists and other who became indignant - and active - when they noticed that adidas was painting over a kilometer and a half long wall next to the Sluzew Horse Race Tracks in Warsaw - a legendary graffiti wall became a semi-legal cement canvas in 1993 for anyone with a spray can.

Click here to learn more.(via Polish FM)


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