Curated By ZenithOptimedia, The ROI Agency
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Global - Nike has taken the recycling concept to its advertising with a global campaign that is entirely made up of used footage from its catalogue of ads in the past decades.
Developed by W+K, the Nike Better World campaign is a digital experience including a two-minute video and an overview of the brand's previous green initiatives, from making the Nike shoe boxes lighter to save trees to making shoes out of recycled rubber and making football jerseys out of recycled polyester.
W+K said to engage the youth consumers and convey Nike Better World's rebellious expression, the video comprised of over 70 historic ads over 23 years and was created to set the tone for Nike Better World.
A spokesperson of Nike said the idea is to communicate with global audiences how the brand has been making the world better by inspiring athletes and supporting sports.
View ad here: http://www.youtube.com/watch?v=dqx4-d_4g1U