Zenith Comment: Similar idea to what was suggested in the Social AW12 inspirations deck - allowing users to personalise advertising to become 'The Captain'
Qantas has launched a digital billboard at Sydney’s Town Hall railway station which senses when a consumer is nearby and features their image in the ad.
The execution relies on the user having downloaded the Qantas app and having it open on their phone.
The project is part of the Qantas “You’re the reason we fly” brand refresh unveiled last month. Other personalisation has included allowing consumers to choose to see personalised online ads targeted at them and putting customer names on the side of planes.