PumaPulse
Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com
Nike Philippines will bring back Kobe Bryant to Manila for the third time on July 13 to kick off his five-city tour. Manila will be his first stop before moving on to Seoul and various cities in China.
“Nike is proud to bring Kobe Bryant back to Manila. In his last two visits, Kobe was able to connect with a lot of young Filipino athletes, encouraging them to fulfill their dreams through sport like he did,” said Nike Philippines Country Marketing Manager, Mae Dichupa. “As part of our commitment to basketball and young Filipino athletes, Nike continuously develops campaigns that will encourage them to reach for their sports dreams. Kobe’s visit is a testament to this. Though very brief, his one-day visit will definitely inspire Filipino athletes who look up to him.”
Bryant will also hold a tour press conference from 12 noon-1 p.m. at The Conservatory of the Manila Peninsula in Makati City where he will speak about his personal mission of encouraging athletes to reach for their hoop dreams.
As early as three, Kobe Bryant knew that he wanted to become a basketball player.
He grew up continually honing his skills and practicing drills which helped in his rise as a basketball superstar. In 1996, he was drafted in the professional league and has since gotten five championship rings with his team, an MVP Award and received 4 All-Star MVP Awards. Kobe unabashedly seizes every opportunity to improve his game – and grabs every single reward that comes with them. Taking inspiration from Kobe’s passion and dedication, his tour is designed to lead young hoopsters down the path to greatness.
Kobe’s one-day visit will begin at 1:30 p.m. with a visit to his charity outreach at the Gawad Kalinga. This will be followed by a short show at Nike Park, The Fort at 3:00 p.m. The main event will be at Araneta Coliseum at 5:00 p.m. featuring players from Nike-sponsored FEU Tamaraws, DLSU Green Archers, ADMU Blue Eagles and Smart Gilas Pilipinas. Kobe will teach these young athletes on how to better improve their skills for the coming basketball season.
Take every advantage and see Kobe live on July 13. Fans can also like Facebook.com/Nikebasketball.phils where 50 lucky community members can get a chance to win 2 free tickets each to see the Black Mamba
source: http://sports.inquirer.net/6728/nike-brings-kobe-bryant-back-to-manila
PumaPulse
Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com
Star Wars and adidas Originals are in the midst of releasing another season of their collaborative project. The theme for the Fall/Winter 2011 season hinges on the second movie’s icey Planet Hoth backdrop. With that comes the use of Tauntaun and Wampa based inspirations together with a shoe based on the original villain, Darth Vader. Apparel compliments the collection once again through M65s and flight jackets.
PumaPulse
Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com
Students at the Hyper Island School have been working on a project they call KarmaTech – adding RFID technology (typically used by the likes of DHL for for tracking courier parcels) to sneakers to create an interface with huge social and interactive potential
video:http://vimeo.com/18926005
source: http://www.trulydeeply.com.au/madly/2011/06/20/rfid-shoes-a-brilliant-brand-design-experiment/#more-10820
PumaPulse
Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com
Puma's "After Hours Athlete," a poignant, moody spot featuring night owls in the throes of evening fun and created out of Droga 5, New York, earned the Film Craft Grand Prix at the Cannes Lions International Festival of Creativity. The film jury crowned the winner not for one particular aspect of its production, but for the sum of its expertly executed parts.
What it is: The commercial, directed by Smuggler's Ringan Ledwidge, celebrates a new kind of athlete and features vignettes of young people experiencing the thrill of victory and agony of defeat of "after-hours" sports, from bowling and foosball to pool and karaoke. The spot, devoid of the typical jukebox track that would accompany such activities, features instead an uplifting, symphonic score created by Woodwork Music's Phil Kay, with voice-over by Urge Overkill vocalist/guitarist Nash Kato, that together give a nostalgic tinge to each scene. The commercial also features photography by Ben Seresin, editing by Spotwelders' Rich Orrick, sound design by Elias Arts and postproduction out of The Mill.
Why it won: Jury President Keith Rose explained: "It's effortlessly done yet carries a lot of impact and emotion. It wasn't one particular craft. It was made up of a flawless number of parts that became a total. It wasn't run by maybe one big technique that became the overall winner. This was incredible casting, great lighting, great editing, great soundtrack, really good voice-over. The sum of the parts became the total. It's just the ultimate filmmaking craft done at its simplest best."
Controversy, or clear winner? Mr. Rose said the decision to award Puma was unanimous.
Other standouts: Other Gold Lion winners were Nike's "Write the Future" from Wieden & Kennedy, Amsterdam, directed by Alejandro Gonzalez Innarritu and produced out of Independent Films, London, and Anonymous Content; Heineken's "The Entrance," directed by Sonny London's Fredrik Bond, also from Wieden, Amsterdam; Chrysler's "Born of Fire" Super Bowl spot, by Wieden, Portland, Ore., directed by Serial Pictures' Sam Bayer; Drill Tokyo's "Xylophone" for NTT Docomo, directed by Seiichi Ishikawa and produced out of Engine Plus/Drawing and Manual Tokyo; Loducca Sao Paulo's "Balloon" spot for MTV, directed by Duldicio Caldeira out of Paranoid Brazil; "Above Everything Else" for Silestone, a direct-client piece created by Alex Roman, Madrid; and "Train," an Indian Railways corporate film created out of Ogilvy Mumbai and directed by Prakash Varma of Nirvana Films.
Total Lions: 12 Gold Lions went to the above eight spots; 17 Silver and 24 Bronze were also awarded.
The jury: Mr. Rose, director and founding partner of South Africa's Velocity Films, led a 10-person jury made up of a mix of production and creative executives, including Landia director Andy Fogwill, of Argentina; Indian director Prasoon Pandey of Corcoise Films; Naoki Ito, co-founder and creative director of Tokyo and New York agency Party; and Brian Carmody, co-founder and managing partner of Smuggler, whose company produced the Grand Prix winner (Carmody did not participate in the vote for the award).
Trends observed: Gone are the days of blatant big production value. "I think there is postproduction value evident in all the work, it's just not as obviously in your face as it was before," Mr. Rose said. "It's kind of buried and hidden. And production values seem to have gone into the craft of the filmmaking. One particular spot, [for] Chrysler, launched during the Super Bowl, was very devoid of any kind of postproduction, and again, it's the ultimate craftsman's piece." Mr. Rose also noted that the "biggest change is that the 30-second format seems to be dead and gone." Shorter spots were scarce, while the jury saw an abundance of longer pieces, some even lasting 30 to 40 minutes.
source:
http://adage.com/article/special-report-cannes/cannes-film-craft-grand-prix-puma-s-hours-athlete/228430/
PumaPulse
Curated By ZenithOptimedia, The ROI Agency
Find out more at http://puma-pulse.blogspot.com
PUMA’s Clever Little Bag: the groundbreaking, sustainable footwear packaging will be showcased at the EPIC Sustainable Living Expo in Dubai - the first ever Middle East exhibition on sustainability. PUMA will also be showcasing their Clever Little Shopper and Clever Little Packaging - two new sustainable packaging options that are currently in development.
Clever Little Bag
The Clever Little Bag is the culmination of a partnership between PUMA and design luminary Yves Béhar of fuseproject, with the goal of creating a sustainable packaging and distribution system that would significantly reduce the amount of waste and CO2 emissions generated. PUMA’s new packaging system saves more than 65% of paper and 60% water, energy and fuel consumption annually.
More specifically, the Clever Little Bag uses less packaging, fewer raw materials and less water and energy in production than traditional shoeboxes. Thanks to a reduction in weight, energy use is also decreased during shipping. Annually, this translates into a reduction of 8,500 tons of paper used, 20 million megajoules of electricity saved, a reduction of 1 million litres of fuel and a savings of 1 million litres of water.
Clever Little Packaging
PUMA is developing sustainable apparel bags in the form of the Clever Little Packaging. By simply folding the shirt inside the bag one more time, PUMA have reduced the packaging size and thus savings on CO2 emissions, and by swapping the apparel bag material to 100% biodegradable cornstarch (dissolvable in warm water) they have also reduced the amount of plastic they use by 720 tons a year.
PUMA’s Clever Little Shopper
Hot on the heels of Clever Little Bag comes Clever Little Shopper, PUMA’s new carrier bag. At first glance, it looks the same but it's made from a new material—100% cornstarch. That means it's 100% biodegradable so it will completely decompose within a three month period. Not only will this save 192 tons of plastic and 293 tons of paper every year but it will mean that PUMA’s bags won't live in a landfill for the next 100 years.
EPIC Dubai - the first ever Middle East exhibition on sustainability will bring together thousands of savvy shoppers to experience eco-friendly products and services covering different categories, including Fashion & Accessories, Food & Beverage, Leisure & Travel, Home & Garden, Health & Beauty, Business & Technology, Transportation, and Government. The EPIC Expo programme includes activities for the entire family and will feature EPIC Talks, EPIC Sights, EPIC Sounds, EPIC Eco-Fashion Shows, EPIC Live Cooking and EPIC Kids.
PUMA believes that by staying true to their core values; that of inspiring the passion and talent of our people, working in sustainable, innovative ways, and doing their best to be Fair, Honest, Positive, and Creative, they will keep on making the products their customers love, and at the same time bring that vision of a better world a little closer every day.
Watch the AMAZING video here: http://www.youtube.com/watch?v=bpEH6wQ7K8Q.
Source: http://www.albawaba.com/puma%E2%80%99s-clever-little-bag-epic-dubai-379101
